Managing your own personal blog post, or a blog for your business, it a tough job. There are so many different variables that you have to take into consideration in order to ensure that your blog is successful.
Should I post today? What should I write about? Am I posting too much? Too little? Does anyone care about the things I’m writing about? How do I know if my blog is working?
While I don’t have the answers to every question, I can at least give a little insight into how often you should publish blog posts.
Have A Few Articles Already In There
First off, before we get into the actual frequency of your posts, we need to briefly go over your current blog situation. When you start promoting your blog to your customers, you want to come at them with a reasonable amount of articles already published on your blog. Why? It gives your blog a sense of credibility because you don’t have just one post in your blog. When people go to your blog, they often will browse around and look at other articles. If you don’t have other articles for them to look at, you’ll quickly lose their interest. Having at least 5 or 6 blog posts already in your blog when you launch it to the public is a good number to start off with.
Frequency of Posts
As for the frequency of your posts, it all depends on how you want to use your blog. Are you looking to be an informational resource for customers who are interested in topics related to your product/service, or are you simply keeping a blog to give people an inside look into your business, and keep them updated with news? This is an important distinction that you will base the number of posts you publish in a month, week, and even day.
For those using a blog as a resource for customers, posting at least once a day (if you have the time) is a good practice. This keeps your blog fresh with new articles, and it also lets customers know that you are active in your writing. This also gives you great content for your social media accounts, allowing you to also post at least once a day on those mediums as well. Once-a-day posts are great for their ability to keep you constantly in the public eye and are great for marketing yourself to potential customers.
Now, if you’re only using your blog for a news and “here’s what we’re doing at (insert business here)” you can probably limit your posts to once a week, biweekly, or even once a month.
Balance Is Key
The main thing you need to remember is that you can’t post too much or too little; you have to find a balanced sweet spot.
Post too much, and you run the risk of annoying your consumer base. Post too little and people will forget that you even exist.
For FGmarket, we try to post an article on our blog at least once a day, sometimes more. We assist hundreds of businesses all across the country through our online tradeshow, so we know they expect to see us active online, on our blogs and through social media.
Your blog is a crucial marketing tool that can either positively or negatively affect you.