You have a blog on your website to increase traffic. More traffic translates into more sales. And more sales equals more money for your business. But are you using your blog correctly?
The Usefulness of Timely Posts
Yes, you may get a large influx of readers to that post when it’s initially written, but if it falls off the search radar in a few days, weeks or months as the events that prompted it are resolved, what good is it doing you? After that primary spurt of viewers, none at all. But that’s not to say that such posts have no value because they can provide that large influx of readers.
New people come to the site to read about this newest development, and this is your opportunity to hook them, so that they will return to your site again and again.
The Secret to Enduring Posts
An enduring post is one that has lasting value. It isn’t time sensitive and rarely follows the events of the day. Instead, this post will be something that adds value to readers for a long time. Unlike the timely post, this one has no expiration date. The information provided is long-term. The value here is in having content that will have time to build reputation for you and your site. People will always be searching for the information you’re providing.
For example: if you’re a flowers shop, you might post any number of Do-It-Yourself posts where you show consumers how to use flowers to best effect. This material will come up again and again when people search for DIY posts and flowers. This will maintain a steady stream of traffic to your site.
The Best Blog Strategy
So what does this mean? It means that the best blog strategy will incorporate a combination of these two styles. The timely posts will bring in a large volume of visitors over the short-term, but the enduring posts will eventually give you a larger number of views over the long-term. Both posts have the potential to bring customers back again. Customers keeping up with the industry will return to get your take when the next big event happens, while those looking for helpful tips will return the next time they need information.
Don’t pigeon-hole yourself with one type of post or the other. Mix it up and watch your views soar!