Last week we began discussing different popular social media platforms and which would be best for your business. The differences between Twitter and Facebook are obvious and both sites have a distinctive flavor different from the other, but what about two social media platforms with a lot more similarities than differences?
- Pinterest - THE social media platform for Do-It-Yourself, and a great marketing platform for businesses that sell DIY items or are friendly to DIY’ers. For example, a florist may write blogs about DIY decorating tips with flowers. This business would be best served by placing links to those blogs on Pinterest. This would generate interest in their business as well as their industry. With the ability to have different boards used for different topics, they could also have a board dedicated to their best work. This type of approach is perfect for the system that Pinterest has in place.
- Instagram - There is no better platform for visual businesses. If you create or carry visually striking items, or you enjoy taking photos of everyday items and using photo filters on them, Instagram is for you. That’s not to say the same visuals wouldn’t do well on Pinterest or Facebook or even Twitter, but Instagram is all about the creative picture and digital modification of same. The community there enjoys interesting photos but suffer obvious advertisement poorly. Always work within the community. It’s the hallmark of a good marketing campaign.
Come back next week for a quick look at how best to leverage these sites to your advantage!