In today’s world, marketing means more than putting an advertisement in the local paper. With the proliferation of the internet, super-fast computers and smart phones, taking marketing into your own hands on social media and your own personal web page is not only recommended, it’s necessary! And now there’s one more avenue you can travel to get word about your business in the hands of potential customers, video!
Do It Yourself
You don’t need a camera crew and professional writing to make a great marketing video for your business. All you need is a smartphone, a vision and someone with the willingness to stand in front of the camera. Admittedly, smartphone videos are not as nice in quality as the more expensive options, but they are more than serviceable for the 30 second spots you’ll want to produce. These aren’t supposed to be masterpieces anyway. They are small videos to help get your customers and potential customers excited about your company.
So how do you do that?
Keep It Real
You want to make a video that shows passion and excitement for your company brand. You goal shouldn’t be to impress the viewer with your stylistic creativity. Instead, show them what makes your company great, what makes your products valuable. These traits will sell your video and by extension your brand.
Don’t Forget to Share
It does you no good to create a passionate and exciting video if it never goes anywhere. Put it on Facebook, Twitter, your personal website and anywhere else you can think to post it. Ask your audience to share it with their audience. There’s a lot of utility in the words, “Please Like and Share.” People will, and you will reap the benefits.
Videos are no longer unattainable expenses. They are an easy and cheap way to increase customer interest, and you can make one in an afternoon. So don’t squander the tools you already have access to, make a marketing video today!