Since 2005, YouTube has been allowing people to create content, share user made videos, and build a community around amateur and professional filmmakers alike.
And if your company isn’t already using this wonderful tool to make videos of your own, let me take a moment to give you some stats that might help sway your opinion
YouTube currently has more than 1 billion (that’s billion with a B) registered users.
300 hours of video are uploaded every minute to the site.
Every day, there are billions of views on user created videos, along with hundreds of millions of hours of video watched.
Those are astounding numbers for a company that’s only been around for 10 years. So if you’re thinking about utilizing YouTube for your company, check out these tips that should make the process much easier and more stress free.
Appearance is almost everything in the business world, and the same is true for social pages. With YouTube, there are quite a few options to customize your pages appearance. The most important one, is your YouTube channel’s art. This is the first thing visitors to your channel will see, and so having a custom banner for your channel is key to a good first impression. Remember, your channel art needs to be 2560 x 1440 pixels, and at least 2 Megabytes for it to look perfect!
It’s also important to make sure you fill out your channel description section with important info, like how your company got started, your goals, and of course, your business hours and contact info.
And while you’re at it, make sure to include descriptions for every video that you upload. Not only does this give viewers a glimpse of what your video is about, you can also optimize your videos SEO. Since YouTube is the second largest search engine on the Internet, this is vastly important to get consumers to actually FIND your videos. What good is a video if nobody watches it?
Lastly, you can add a link to your website in the video descriptions, creating a great call to action for your videos.
Entertain, Don’t Advertise
Here’s one of the key ideas to remember about YouTube: People don’t go there to watch a commercial, they go to there to be entertained. So, when you’re thinking about what kind of video content to create, remember to make it entertaining. Something that people will enjoy, and not get bored of watching.
But that’s not to say advertising can’t be done through YouTube videos. You can still promote your product while being entertaining. Think of it this way: No matter what, if somebody watches your video or visits your channel, they’re being exposed to your product. It’s like free advertising!
The beautiful thing about the Internet is that you aren’t confined to one little corner of it. Sharing content across multiple social platforms is how information is spread these days, especially videos.
If you already have a Facebook or Twitter account set up, then you can use those accounts to share your videos easily and effectively. Not only does YouTube include share buttons for multiple social sites underneath your videos, but you can also grab the videos URL to share in a post, and you can even embed your videos into other sites you manage.
Don’t be afraid of YouTube! It’s a great tool for marketing your business, and by following these steps you’ll be making great, shareable content in no time!