Thursday, July 14th, 2011 - Get in Gear – Stock Your Shop for the Rest of the Year
We've made it half way through the year; you are now starting to see sales trends and how customers are spending their dollars. By using that information, start formulating what you need to keep stocked in your shop for the rest of the year, including upcoming holidays and events. So ...click here to read "Get in Gear – Stock Your Shop for the Rest of the Year"...
FGmarket Newsletter 
The FGMarket Newsletter is a free online publication featuring articles based on the knowledge of gift industry professionals across the country. FGMarket offers you some of the latest industry trends, marketing tips, new product features, display ideas and other beneficial information about the gifts and decorative products trade.
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Thursday, June 16th, 2011 - Lead Customers Into Multiple Product Purchases
Increasing market share and profits is the driving force behind every business. Developing marketing strategies and introducing new product lines will accomplish this task. Often complacency and a narrow focus keep us from effectively achieving our goal. A reminder of what can be ...click here to read "Lead Customers Into Multiple Product Purchases"...
Increasing market share and profits is the driving force behind every business. Developing marketing strategies and introducing new product lines will accomplish this task. Often complacency and a narrow focus keep us from effectively achieving our goal. A reminder of what can be ...click here to read "Lead Customers Into Multiple Product Purchases"...
Tuesday, May 17th, 2011 - Blooming Good Marketing Ideas
Have you noticed that every women's or decorating magazine has pictures containing fresh flower arrangements or containers with lush green foliage? It doesn't matter what product they are trying to sell, it is often accompanied by a bouquet of fresh flowers or potted plant. ...click here to read "Blooming Good Marketing Ideas"...
Have you noticed that every women's or decorating magazine has pictures containing fresh flower arrangements or containers with lush green foliage? It doesn't matter what product they are trying to sell, it is often accompanied by a bouquet of fresh flowers or potted plant. ...click here to read "Blooming Good Marketing Ideas"...
Thursday, April 14th, 2011 - 6 Gourmet Food Marketing Strategies For Success
As a shop owner, you wear many hats; but sometimes it is hard to be the shop owner, public relations contact, promotion coordinator and advertising specialist. Yet, every shop owner wants to be successful, and to do this you must effectively promote your products. By utilizing one or more of these ...click here to read "6 Gourmet Food Marketing Strategies For Success"...
As a shop owner, you wear many hats; but sometimes it is hard to be the shop owner, public relations contact, promotion coordinator and advertising specialist. Yet, every shop owner wants to be successful, and to do this you must effectively promote your products. By utilizing one or more of these ...click here to read "6 Gourmet Food Marketing Strategies For Success"...
Tuesday, March 15th, 2011 - Reward Programs: A Win/Win Marketing Strategy
Who doesn't love a reward? Especially a reward you get from making a purchase. For years high-end cosmetic companies used a “reward” based marketing strategy to entice and promote their products. As a way to get consumers in their door to try their products, these companies grouped and packaged their ...click here to read "Reward Programs: A Win/Win Marketing Strategy"...
Who doesn't love a reward? Especially a reward you get from making a purchase. For years high-end cosmetic companies used a “reward” based marketing strategy to entice and promote their products. As a way to get consumers in their door to try their products, these companies grouped and packaged their ...click here to read "Reward Programs: A Win/Win Marketing Strategy"...
Tuesday, February 15th, 2011 - Need Inspiration To Find Hidden Sales Potential?
Has your concept of selling outdoor furniture, garden/patio items or inspirational products become stagnant? Are your outdoor products relegated to the same old worn out uses and marketing spin? Do your inspirational products need inspiration? Good salesmanship comes from seeing a myriad of potential in a product, as well as helping ...click here to read "Need Inspiration To Find Hidden Sales Potential?"...
Has your concept of selling outdoor furniture, garden/patio items or inspirational products become stagnant? Are your outdoor products relegated to the same old worn out uses and marketing spin? Do your inspirational products need inspiration? Good salesmanship comes from seeing a myriad of potential in a product, as well as helping ...click here to read "Need Inspiration To Find Hidden Sales Potential?"...
Thursday, January 13th, 2011 - Housewares & Tabletop Products Form A Perfect Union With Wedding Supplies
I've often said this before, but I say it because it works. Go outside and then come back into your shop and look around. Take notice of how your store is set up. Do you have crossover items displayed next to each other? Or is it just a lot of mismatched items that you ...click here to read "Housewares & Tabletop Products Form A Perfect Union With Wedding Supplies"...
I've often said this before, but I say it because it works. Go outside and then come back into your shop and look around. Take notice of how your store is set up. Do you have crossover items displayed next to each other? Or is it just a lot of mismatched items that you ...click here to read "Housewares & Tabletop Products Form A Perfect Union With Wedding Supplies"...
Tuesday, December 14th, 2010 - What The Future Holds For Gift Shop Sales In 2011
As 2010 comes to a close, you need to get a game plan for 2011. To get started, grab your 2011 calender and make a note of all the gift-giving holidays. Most calendars come with the standard US holidays, so ...click here to read "What The Future Holds For Gift Shop Sales In 2011"...
As 2010 comes to a close, you need to get a game plan for 2011. To get started, grab your 2011 calender and make a note of all the gift-giving holidays. Most calendars come with the standard US holidays, so ...click here to read "What The Future Holds For Gift Shop Sales In 2011"...
Tuesday, November 9th, 2010 - What You Need To Know About Artisan Products
As a consumer, I love to go in to a shop and buy artisan crafts. Maybe it comes from a secret desire that I have to be crafty or artsy, but just don't have the talent. I am not alone in this, as I often end up conversing with other shoppers ...click here to read "What You Need To Know About Artisan Products"...
As a consumer, I love to go in to a shop and buy artisan crafts. Maybe it comes from a secret desire that I have to be crafty or artsy, but just don't have the talent. I am not alone in this, as I often end up conversing with other shoppers ...click here to read "What You Need To Know About Artisan Products"...
Thursday, October 14th, 2010 - The Appeal Of Organic Gourmet Foods
If you've been reading our newsletters and we sure hope you have, you'll notice gourmet foods is often a topic we discuss. As I've mentioned gourmet food is a very broad category from chocolates to chutney to ...click here to read "The Appeal Of Organic Gourmet Foods"...
If you've been reading our newsletters and we sure hope you have, you'll notice gourmet foods is often a topic we discuss. As I've mentioned gourmet food is a very broad category from chocolates to chutney to ...click here to read "The Appeal Of Organic Gourmet Foods"...
