Comments on: Display Fixtures & Visual Merchandising http://www.fgmarket.com/blog/display-fixtures-visual-merchandising/ Wholesale Products Website Wed, 10 Mar 2010 16:38:30 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Jadams http://www.fgmarket.com/blog/display-fixtures-visual-merchandising/comment-page-1/#comment-49 Jadams Thu, 11 Sep 2008 15:08:45 +0000 http://www.fgmarket.com/blog/?p=66#comment-49 I don't have any linkable merchandising case studies that I can give you. But I can give you an example from a retail garden center and how they used visual merchandising to increase sales. Adams Nursery & Landscaping had two different types of products with low sales turnover flags and perennials. Although a beautiful flag display was near the check out counter sales very fair but not fantastic. They had beautiful perennials with a below market cost grouped on the ground in a "perennial" sections on the lot and the sales were poor. They applied visual merchandising techniques to these products. Sample flags were hung on the front of the building where the breeze gave the flags movement. Sales immediately increased for the flags and over the course of the year any time the flags were not displayed on the front of the building sales decreased. A variety of perennials were placed on tier plant stands around fountains and other garden art pieces with signage directing customer to the perennial area. Sales increased and like the flags when the display was not presented sales decreased. In both cases, visual merchandising helped increase sales. You don't have to invest a large amount of money to incorporate visual merchandising into your store. Display fixtures do help, but you can create a merchandising display with what you have. If you plan to invest in display fixtures, start with very versatile pieces and build on the concept gradually. I don't have any linkable merchandising case studies that I can give you. But I can give you an example from a retail garden center and how they used visual merchandising to increase sales. Adams Nursery & Landscaping had two different types of products with low sales turnover flags and perennials. Although a beautiful flag display was near the check out counter sales very fair but not fantastic. They had beautiful perennials with a below market cost grouped on the ground in a "perennial" sections on the lot and the sales were poor. They applied visual merchandising techniques to these products. Sample flags were hung on the front of the building where the breeze gave the flags movement. Sales immediately increased for the flags and over the course of the year any time the flags were not displayed on the front of the building sales decreased. A variety of perennials were placed on tier plant stands around fountains and other garden art pieces with signage directing customer to the perennial area. Sales increased and like the flags when the display was not presented sales decreased. In both cases, visual merchandising helped increase sales.

You don't have to invest a large amount of money to incorporate visual merchandising into your store. Display fixtures do help, but you can create a merchandising display with what you have. If you plan to invest in display fixtures, start with very versatile pieces and build on the concept gradually.

]]> By: angad http://www.fgmarket.com/blog/display-fixtures-visual-merchandising/comment-page-1/#comment-48 angad Wed, 10 Sep 2008 14:02:20 +0000 http://www.fgmarket.com/blog/?p=66#comment-48 i was wondering if u could forward me links to some case stuidies where in companies that have not applied merchandiszing have fialed... or have suffered a reduction in their sales. thank you... i was wondering if u could forward me links to some case stuidies where in companies that have not applied merchandiszing have fialed… or have suffered a reduction in their sales.

thank you…

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