FGmarket Blog

Marketing Tip of the Week – Stand Out and Be Noticed

Kelly Curtis — Fri, 17 May 2013 13:00:39 +0000

When creating and building your online presence, it’s important that you get noticed and you’re remembered. Sure, you might grab the attention of potential customers, but you also need to have a great marketing campaign to make sure they remember your company. So, this week’s marketing tip will focus on standing out and getting noticed.

Getting Noticed & Being Remembered

Marketing Tip

Here are a few tips on what you can do to gain potential clients:

Create a clear-cut marketing plan so potential customers know who you are and the services or products you offer.
Be branded. Create a well-defined brand to entice customers to want to get to know you better.
Engage your customers with your website and anything that represents your company. Let them see that you offer value and trustworthy with the services and products you offer.
Create an integrated marketing and social media platform. Social media is a major part of marketing today. So, engage, entice and serve your potential customers.
Be consistent within your marketing strategy. Make sure everything is cohesive and consistent among all marketing platforms. You’ll send mixed signals and people won’t understand your company.
Attend conferences. Are there trade shows and conferences within your industry? Attend these, make yourself known and get your name out there. This puts you as a professional.
Get well-known in your community. Serve your community through volunteer work or just interacting with activities that go on within your community.

There are plenty of tips out there that can help you get well-known and noticed. The important thing to remember is to get noticed first, but learn how to keep those potential clients after they notice you.

Was this helpful? Read the previous tip of the week!

This post is brought to you by Wholesale Greenhouse & Nursery Suppliers
Use FGmarket’s helpful vendor directory to help you find all your wholesale needs!

FGmarket’s Weekly Pick – Music of the Spheres

Kelly Curtis — Wed, 15 May 2013 13:00:14 +0000

Prepare your customers for the outdoors by offering them great outdoor products. There are many products that you can offer them. Anything from furniture to plants, however, offer them something that serves multiple purposes. Music of the Spheres offers beautiful wind chimes for all seasons.

Music of the Spheres offers meticulously, hand crafted wind chimes that are precision tuned to standard orchestral pitch. Their elegant design features beautifully polished central tube suspension, tempered aluminium that will never rust and electrostatic powder-coat with a sleek matte black protective finish that provides durability in all kinds of weather. Your customers will not only enjoy the look, but they’ll also enjoy the relaxing sounds coming from their wind chimes. Let them listen to their Hawaiian Chimes, Pentatonic Chimes, Balinese Chimes or their Aquarian Chimes that produce beautiful sounds. So, shop today and let your customers be enchanted by these wonderful wind chimes.

Changing Lives – Bridgewater Candle Company

Juli Jackson — Mon, 13 May 2013 13:00:21 +0000

Offering a great product is good business but utilizing your products to benefit those in need is commitment. The Bridgewater Candle Company is committed to providing more than inspiring scents with their popular candle line. By participating in their Light a Candle, Feed a Child program you can help nourish a hungry child. It is so easy and this is a purchase with big rewards for you and your customers.

How It Started

Established in 1998 in Spartanburg, South Carolina, Bridgewater Candle Company quickly became a leader in the candle market with a reputation for its clean burning candles, full fragranced products and passionate sales team.

Jar Candle in Free Spirit scent

In 2011, Bridgewater employees, along with four Authorized Dealers, visited an orphanage in Port-au-Prince, Haiti supported by Rice Bowls.

This life changing experience prompted the company to create the Light a Candle, Feed a Child program where a portion of each jar candle sale is donated directly to Rice Bowls, a dedicated non-profit whose mission is to feed orphaned children worldwide.

Why It Works

Bridgewater products are incredibly vibrant gifts with great variety. The scents sell themselves and make wonderfully attractive additions to homes and offices. Their biggest seller is an elegant long-burning jar candle carefully produced in the U.S. and packaged with eye-catching decorative lids & great photo description tags.

These candles are the ambassadors of the donation program. With each purchase, you give two gifts – the recipient as well as a meal to a needy child. By offering this product line at your business, you are giving the opportunity for a valuable sale to have a deeper world-conscious meaning to you and your clients.

The Big Pay Off

Sweet Grace - Special Edition Candle

When you make helping others easy, people do it and feel great about it! If you give customers the option, buying from Bridgewater Candle Company is the clear choice.

In 2012 with what is becoming an annual tradition, Bridgewater visited Honduras to see the impact this program had on these sweet children. If you need proof Light a Candle, Feed a Child is working, you’ll find it, plus a pick-me-up, on the website’s blog. Everyone will enjoy seeing beautiful photos and stories from these smiling children that have been helped by jar candle purchases. The first hand account of these travels is truly unforgettable.

Bridgewater’s success with this program shows with the release of their Sweet Grace Special Edition Candle. This donation product takes an even bigger step by providing an entire week of meals and comes specially packaged with a child’s photo and story. Making this individual connection warms hearts and minds like no other item.

Bridgewater Candle Company is committed to sharing their warmth and hospitality with the world. Its simple to join in and help change lives.

Marketing Tip of the Week – Reach a New Audience with Partnerships

Kelly Curtis — Fri, 10 May 2013 13:00:12 +0000

Are you wanting to reach a new target market? There are multiple ways you can achieve this. One way is building partnerships. Yes, some of you already know this. However, it’s important to stay ahead of the competition with this tactic and think out-of-the-box. This week’s marketing tip will focus on building the right partnerships.

Marketing Tip

Where are your future clients already fans? Where is your target market already at? What are they fans of already? Take a look at where they’re currently at and consider joining forces with that business. One way to create a partnership with that current company is to maybe host a trade show or workshop together where potential customers for you and your partner will attend. This will give you and your partner the opportunity to get to know them and let them learn more about the companies.
Search out a partnership with the same values. It’s important to find a business with the same core values as you. Having a partnership is truly reflective on you. If their reputation or values aren’t great, that reflects on you. However, maybe you share the same philanthropy, this will get your business noticed and build you a good image among potential clients.
Create a rewards program. Even if you’re a small business, you can still create a rewards program. How does this work with a partnership? One way is that you can let your clients work towards getting a coupon, discount or even a freebie in your store. Then, you can let your customers work towards getting credit with your partner. Your partner can do the same thing as well. It benefits both of you by hopefully gaining new clients.

Can your store use a partnership to gain new customers? Are these ways that can be effectively implemented into your store? Building the right partnership can truly be beneficial to both parties. So, find the right one for your company today.

Was this helpful? Read the previous tip of the week!

This post is brought to you by Wholesale Green & Bloom Plant Suppliers
Use FGmarket’s helpful vendor directory to help you find all your wholesale needs!

FGmarket’s Weekly Pick – Fun & Games

Kelly Curtis — Wed, 08 May 2013 13:00:04 +0000

Having fun items in your store is a must! The children in your store would love to see some products that are suitable for them. Their parents would also love to see some products for their kids. One company offering a fun product that all your customers will enjoy is Jax Ltd.

Jax Ltd. offers a fun product line called SkaZooms. What exactly is a SkaZoom? They are fun characters that move like magic! They glide across the floor, have ramps to fly off and do flips and turns. Your customers will love purchasing these for the kids and as gift items! They’re great fun for all to play with and watch!

Get Creative with FunFoldables

Alyssa Tate — Mon, 06 May 2013 13:00:15 +0000

Origami stimulates the mind, improves motor skills, and can even help with math skills. Originally from Japan, origami (Japanese for paper-folding) has recently become a “worldwide fascination.” So, what’s creative, cute, energizing, mind-sharpening, and all around fun? FunFoldables!

Origami

Their origami is designed, printed, and produced in the USA, as well as hiring disabled Americans in hopes to inspire them with entrepreneurship and service. When their products are purchased, part of the proceeds go toward keeping disabled crafters employed, and allows them to do what they truly love.

So, what type of origami will you feature in your store? This origami company is geared toward making party decorations, invitations, greeting cards, artistic crafts, and more. With FunFoldables, any event will be complete.

Origami Styles

Their origami comes ready to fold and in a variety of designs. There are turtles, whales, vases, “reef rascals”, and more! They feature many options, even custom designed origami. The custom designs are made for weddings, parties, celebrations, and events small and large alike. Just think: a party with round tables and origami centerpieces – how original!

Crab Origami

Create a Memorable Keepsake

One product that your customers will fall in love with is their card craft kits that lets them create their own origami creations. Each kit comes with instructions, custom paper, and envelopes. And, their smallest card craft kit comes with enough supplies for one card. There are even options for more cards. The great thing about this product is that kids can do it; adults can do it; everyone can do it!

Not everyone shares the same style. This is why they offer many choices when it comes to their craft kits; the options are almost endless. From waves, whales, to garden aprons; your customers will find the right style for them.

Try FunFoldables today for their wonderful origami that your customers are sure to love!

Fun Fuzzy Hugs from Squishable

Juli Jackson — Thu, 02 May 2013 13:00:13 +0000

Do you have products that grab your customers’ attention? Bright, eye-catching items that appeal to a wide range of ages are perfect. Squishable Wholesale is a fantastic option for businesses looking for fast selling items that delight and entertain.

The Perfect Plush Addition To Your Shelves

Keychain T-Rex

For a gift boutique, toy store, or comic shop, this entire line is a must. If you have a different type of retail business, don’t miss out on a sale opportunity. Every customer that walks through your doors is always on the lookout for great gifts for their families and friends. With colors that pop and shapes that bring an instant smile, everyone has to get their hands on these plush creatures. Draw a crowd with these loveable friends from Squishable.

Choose cute and friendly faces like a kitten, fox, or panda that will mesmerize babies and toddlers. Older kids will love finding their favorite fantasy animals like dragons, unicorns, and the yeti.

Some are just down right hilarious like a rotund narwhal, a wide-eyed sloth, and a smiling cupcake. What kid wouldn’t love a jumbo kangaroo with a pouch for secret treasures?

Not Just For Little Ones

Plush Animals

Think stuffed animals are just for young kids? Think again! The creative minds at Squishable have developed an incredible variety so there is a Squishable plush for almost everyone.

A giant furry octopus makes a great dorm room floor pillow. A bookworm is going to love the plush Cthullhu. A dog lover will adore the Squishable Corgi. For the tech-savvy teen who can’t live without their Android smart phone, the Squishable Android, in 4 different sizes, makes a fun and personal gift. From special birthday presents to get well baskets, the possibilities are endless.

Many product designs are available as small key chains – a favorite for all ages – and conveniently fit any retail space.

Big, small, and in-between, energize your store front with these irresistibly huggable products from Squishable Wholesale.

FGmarket’s Weekly Pick – Wrap It Right

Kelly Curtis — Wed, 01 May 2013 13:00:31 +0000

Finding the right packaging for your store is a must. Shop for all the different supplies that goes into wrapping gift items, packaging store items for your customers or floral packaging supplies. You also have to think about the various occasions, holidays and styles of your customers. One company that is offering everything you need and more is Gift Box Corp of America.

Their Two Piece Expandable Gift Boxes are great for almost all things. With over 550 boxes in seven most popular two piece gift box sizes, your customers will definitely find the right packaging for them. These boxes can even be stamped with custom artwork so it can be personalized for your store. Their wide selection of gift boxes, among other packaging supplies makes them a prime choice for your store.

Finding the Perfect Gift for Mother’s Day

Kelly Curtis — Tue, 30 Apr 2013 13:00:58 +0000

Mother’s Day is just around the corner and your customers are planning on finding the perfect gift this year. Do you have your store stocked with wonderful Mother’s Day gift ideas?. Well, FGmarket has a few of our picks that your customers are sure to love.

Mother’s Day Book Ideals Publications	Iron Art Glass Iron Art Glass Designs	Mother’s Day Balloon Hi-Rise Balloons & Floral Supplies
Seville Everyday Purse Craft Wholesalers	Jelly Gift Pack Vela Farms	Pollylops Sensational Sweets/Creative Cookies, Etc.

Find more great Mother’s Day Gifts from FGmarket

Show Your Best Colors with Natural Botanicals

Juli Jackson — Mon, 29 Apr 2013 13:00:40 +0000

Are you are designing everyday with nature’s bounty? Is your passion home decor and one-of-a-kind gifts? Introduce exciting new elements into your palette with Natural Botanicals, a wholesale company offering dried and preserved natural products. They thrive on giving artists the right tools for their craft.

Get Creative

From stunning arrangements to trendy designs, your style will look its best with vivid colors, intricate textures, and the huge variety delivered by Natural Botanicals.

Mix it up with healthy washingtonia palm leaves that create an energetic green burst. Show off natural curiosities like unusual seed pods that beg for a viewer’s investigation. Add height and drama with bright plumes of grass and marsh reeds carefully dyed to mimic nature’s own paintbrush.

With a focus on exotic plant products gathered worldwide and preserving techniques that deliver top-notch quality, this company is the natural choice for dried and preserved floral products.

Captivate With Unique Looks

Sourced from all over the world, Natural Botanicals features a wealth of eco-friendly products which will help you create innovative designs that will get noticed and be remembered. From trusted classics to exotic organics, their drying and advanced preservation techniques provide impeccable quality at prices that fit your budget. Whether buying by the bunch or the case, customer satisfaction is at the forefront of every order.

Finding The Best Is Easy

A quick look through the website offers an organized look at hundreds of different options for floral and decorating needs. Browsing by category or colors puts the essentials you need at your fingertips. Looking to match the newest color trend? Find it with only a few clicks! Be sure to check out the New Products category for the very latest they have to offer.

If you want your next design to be a complete showstopper, contact Natural Botanicals for the very best of nature’s gifts.