We’ve talked time and time again about Facebook and Twitter, but Instagram is one of those social media sites that often gets left out. And they are aware of it. In order to bolster their perceived usefulness for business customers, Instagram released a blog post that offers 5 tips for better marketing … with pictures. Feel free to click into that link above, or if you’d prefer you can stay right here and I’ll detail each of those tips for you.
5 Tips for Better Marketing with Instagram
- To Thine Own Self, Be True – This is about branding. Who are you as a company? Does the picture you’re posting reflect this image? This is an exciting question because it allows you to think outside the accepted norms for your business. You may be a florist, but are flowers the only accurate reflection of your business? What other kinds of images can you use that will evoke other aspects of your business’ personality?
- Prize Experiences – Don’t forget that Instagram also allows for short video! Perhaps it’s not the picture of your product that can best convey the excitement of your business. Maybe you need a picture or video of a satisfied customer or a customer receiving a gift from your location. Maybe it’s the experience one can have with your product that makes it special. These types of images can send powerful messages that a simple product picture struggles to convey.
- Seek Meaning – Similar to the point above, seek meaning is a call to find an image that expresses what your product means to customers. How does your product impact people on a daily basis? What affects can it have?
- Inspire Community Action – Instagram uses the hashtag system and so you can use your business to support community programs, highlight community activities or even create some of your own! Use it as part of your local marketing campaigns.
- Be Self-Aware – It’s important to understand not only how you view your company, but also how your customers view you. What do your customers think is the exciting and defining characteristic of your company? Showcase this to draw in new customers!
So if you’re thinking of jumping into the Instagram pool or even if you’d previously written it off altogether, hopefully these tips will let you breathe some life into your Instagram marketing campaign!
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