You’ve done it all. You write excellent and engaging content on your website, and you use Twitter and Facebook like a pro, but you’re still not seeing the traffic numbers you expect. What’s wrong?
Quite possibly, nothing at all. You may be doing absolutely everything right and still not seeing the returns you want. What is there left to do? Short of revising your strategy or lowering your expectations, the easiest potential solution is to simply revisit your methods. See if there are ways you can streamline various aspects to make it easier for customers to find you. As with anything in life, the devil is in the details.
Check Your Signature
There are so many places online where you have the opportunity to customize a signature. Be it comments on a blog, forum or just your own email, you should never squander an opportunity to advertise your page. Place a link in any signature you have the chance to use, but don’t just leave it sitting there all by itself. Add a line or two that requests viewers to visit your page. Maybe a line that explains why they’d want to do so.
Successful marketing is always about enticing your potential customer. Slapping a link in a signature line just isn’t going to get it done. You have to give it context, meaning. It should not only be arresting but informative.
FAQ’s
Having an FAQ page on your site is an often overlooked but surprisingly useful tool. You are undoubtedly an expert in your field, and it is easy to write content that may be just above the average consumer’s head. That can cause them to give up on your page without ever giving it, or you, a chance.
My first suggestion would be to put more explanation in your content, but sometimes that is too difficult to accomplish in the space you are using. An FAQ page is the perfect place to break things down to a more “elementary” understanding of your subject. Do you use industry terminology? Do you have separate logins for standard and wholesale customers? Use the FAQ to explain these and any other things you feel customers may need a bit more help with.
The difference between success and failure can often be the simplest, smallest of things. Look back over your strategy, analyze your site for ease-of-use and make sure you are using every opportunity available to get your name out there! You can do it!
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