Black Friday is the biggest shopping day of the entire year, there’s no doubt about it. It’s the time of the year when customers make mad dashes to their store of choice to get the best deals of the year, and get a head start on their holiday shopping.
If you’re a store owner, then chances are you’re going to be doing some awesome Black Friday deals in your shop. Want to know how to handle this chaotic time of year? We’ve got a few tips to help you out.
Plan and Organize
Make a list, or create a spreadsheet, of all the products you have and which ones you want to discount for Black Friday. Also, include the start and end date for the sale. Plan the sales ahead of time.. This way, you won’t be scrambling at the last minute to give deep discounts, and your staff will know exactly what the rules are for special deals!
Build Suspense Around The Sale
Start promoting your Black Friday deals early, and use every outlet you can think of to inform customers. One of the easiest and cheapest ways to do this is by promoting your deals on all of your social media accounts. You can also create email campaigns promoting the deals, and send them out a month in advance to build suspense around the big day.
Remember Online Shoppers
Sometimes, customers want to spend their shopping day at home without having to brave the long lines at the store. Always remember your online shoppers when doing Black Friday deals. You can also make deals exclusive to online customers only, prompting even more participation in filling up their online shopping cart.
Make Sure Your Customer Service Dept. Is Prepared
Whether you’re selling products only in the store, or online too, the importance of having good customer service cranks the dial up to 11 during Black Friday. Train your staff on how to speak with customers who might be angry, frustrated, or disappointed in something that happened while shopping.
Offer Easy Returns
Not only is this day one of the biggest shopping events of the year, it’s also one of the busiest times for returns. Ensure customers that if they are unsatisfied with the purchase of a product, they can return it with no hassle, and no stress. This will increase people’s interest in buying from your store, because they know they aren’t stuck with an item if something goes wrong.
Black Friday can be a truly stressful time of the year for shop owners, but by following these tips and tricks, you’ll make shopping easier for you and your customers!
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