It's no secret, every girl loves bling! Bling is not just sparkly diamonds anymore, it's the stylish little finishes that make a girl's look go from good to GLAM!

This is precisely what Absolutely Audra's line of amazing shoe clips does for a girl's wardrobe—instant makeover! No need for new shoes, add a glamorous shoe clip. Girls won't stop at shoes; clips are a great way to rethink our favorite hats, scarves and other accessories. Need to match a purse to a specific outfit? Add a clip!

With hundreds of clips in high quality materials – rhinestones, crystals and pearls – any girl is sure to find a shoe clip to match her style.

Shoe clips are a great way to revive a tired wardrobe. They fit to any shoe style a girl could think of: flats, pumps, sandals, espadrilles, boots — even flip-flops! Stylish females in-the-know are well prepared for last minute parties by carrying extra shoe clips in their handbags.

Absolutely Audra's shoe clips are perfect for quickly transforming everyday work wear into stunning attire ready for a romantic night on the town or a funky girls night out! These cute fashion accessories come in a multitude of colors, styles, and collections. The latest trend is vintage— girls will love the Inspired by Audrey Hepburn collection!

They have been featured on TV shows like NBC's Today Show, and in magazines everywhere — from InStyle to Cosmo Bride. Speaking of brides… …click here to read Go From Good to GLAM With Stylish Shoe Clips…

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Hey Everyone!

Many of you are either resellers or wholesalers, and we are all consumers! My marketing quick tip for this week is about building relationships with your customers! The best way to grow your business is through your existing client base. Here are a few thoughts…

• Know who your customers are! Where do they live, what are their lifestyles and habits, what are their biggest priorities and worries, how much money do they make, etc. Your marketing strategy must start here!
• Next, know what your customers want. You cannot sell products to a customer who does not need them because they simply won't come back. Not only is it essential to know what they need, you should anticipate what they will need in the future.
• Do you offer products/services they need/want? Are your product offerings within the financial means of your customers? How can you make their experiences with your company better?

How can you accomplish these things? Talk to your customers! Social Media is a great way to uncover all of this information and more! You might also consider online, e-mail, and/or in-store surveys to pinpoint how customers found your company and why they chose you. These insights will help you to focus on what the customers really want!

Maybe you already do all of these things, that is great if you do! Its important that you continuously maintain up-to-date information about your customers in order to stay relevant to them.

*Look for these tips every Wednesday! Also, if there is a marketing topic you have a question about or need advice, feel free to message me on here and I will answer you directly or bring it up the next week!*

In the mean time… check out some our newest Vendor Spotlights I have written this week! We have some great vendors! FGMarket Vendor Spotlights

Let me know if this is helpful!
Danial

According to the Greeting Card Association, Americans exchange seven billion greeting cards every year. But what is the purpose of a greeting card? For many, greeting cards are used to convey sentiments they find hard to express. You can illicit or convey an emotion with the written words of a greeting card. And in order to sell stationery and greeting cards, you need a competitive edge to market them.

Let's face facts. With cards and stationery, you are directly competing with box-stores. More bluntly, you are competing with cheap, generic greeting cards and stationery products. So how can you capture part of the massive greeting card market? The key is selecting cards and stationery products that are unique and speak to your customer base.

Finding Uniqueness Leads To Success

Uniqueness abounds in the greeting and stationery card world. The key is speaking your customers' language. Do your customers love their pets? Pet oriented greeting cards speak to these customers. What dog lover can resist a greeting card with a Great Pyrenees dog on it?

Develop your greeting card strategy by thinking outside of your normal product mix box. Think more about the personalities of your customers when selecting your stationery products.

Do they enjoy humor? Find humorous greeting cards with a twist.

Are they sentimental? Find beautifully designed cards featuring soft, lyrical verses.

Does novelty peak their interest? Find cards with motion or sounds.

There is a greeting card for every personality. All you have to do is decide which personalities visit your store.

Thinking Outside The Box

Statistically, women purchase the majority of stationery and gift cards, most of whom use fashion as a way to set themselves apart from the crowd.  Add fashion elements to your greeting card selections and sales will soar. Why? Because women want personality.

Think about it. Greeting cards found at mass merchants are often impersonal.  They leave one with a feeling of blandness.  Adding fashionable greeting cards gives the purchaser a perception of merit.

When purchasers perceive greater value in a product, they develop a warm …click here to read Increase Sales With Unique Greeting Cards And Stationery…

Inspiring & exciting wedding ideas achieved through unique wedding accessories is the motto behind Weddingstar Inc., a one stop shop for all your wedding supply needs.

At Weddingstar, they are serious about helping you make your wedding memorable. With a desire to make every bride's dream come true, Weddingstar products run the gamut from simply wedding favors to elaborate personalized wedding accessories.

It's all about tailoring items to your personality with an variety of products from whimsical to traditional. At Weddingstar, a fun-loving  bride can top her cake with a bride throwing a lasso around the groom, while the sentimental bride can find a  romantic cake topper.  With an extensive assortment, you'll find cake toppers from bride & groom figures to monogram letters.

Cake toppers aren't the only wedding supplies you'll find at Weddingstar. You'll really love the personalized wedding stationery options available from wedding bulletins to place cards.

Throwing a tropical theme wedding? Use the "Of All The Fish In The Sea" place cards to bring home your tropical wedding reception theme. Whether using a wedding theme or planning a traditional wedding, their selection of wedding greeting cards and place cards is above and beyond. Don't forget their awesome selection of "save the date" cards.

Looking for a really neat modern way to add your name and date  to  vases, mirrors or windows? Check out the Mod Blox Mini Clings.  Think how cool it will be to see the bride and groom's name on the glass doors of the reception hall.  Clings are one more way Weddingstar helps you personalize your wedding.

When you need inspiration to plan your wedding, turn to  Weddingstar's Inc. You will be inspired …click here to read Your One Stop Wedding Shop – Weddingstar Inc….

In past newsletters, we've touched upon different segments of gourmet food and how they need to be a part of your product mix. We've offered suggestions on selecting the right gourmet gifts for your market and how to implement strategies to sell gourmet food items to your customers. Now we are going to wrap it all up and bring it home by reviewing the lessons learned.

Four Thing You Need To Know About Gourmet Foods

Gourmet Gifts – It is  a big category! It includes cookbooks, gift sets, spices, coffee, condiments, jam, jellies, salsa and so much more.  You can think of gourmet food as a catch-all phrase for food items or food-related items that are unique and/or culturally interesting.

These are often food items that you may not be able to find at your local supermarket. Even items used to cook with can fall into the niche market of gourmet food items. Remember gourmet gifts speak to our senses of smell and taste, to our culture and heritage, to our sense of adventure and exploration, and to our way of life.

Your marketing of  these types of items is essential to your sales. You simply cannot just dump the gourmet preserves you have ordered on a table and hope they sell.  You have to showcase your product to effectively sell the product.  Something as simple as giving out a sample can make your cash register sing.

Think about it: Allowing your customers to try a sample of your preserves or jellies on a cracker will encourage them to try a new or unfamiliar product. When a customer tries a product the chance they will purchase the product greatly increases. Sampling is just one way you can actively introduce your gourmet products. Free recipes ideas are another. Remember: customers are willing to try new things. If you give them an idea to use the product, they will realize their need for it.

Seek out vendors who have pre-made gift baskets. Wholesale gourmet gift baskets are a great tool to use.  Buying pre-packaged gift baskets from wholesale vendors can help you learn how to combine products while easing you into the gourmet gift market. When you are ready to expand and take on other gourmet items, you will have the knowledge on how to combine and present your new products.

Pre-made gift basket wholesalers, also offer you a time value product.  A smaller shop may not have the time or money to invest in multiple gourmet food vendor products. Utilizing pre-made gift baskets saves time, as baskets are filled with a sundry of items and shipped to you. Again, this is another way to creatively offer gourmet foods.

Everybody eats, especially in America. We Americans love our food items! We also enjoy giving food items as gifts. Once we find a particular food item we enjoy, we become loyal and can't wait to share our great find with everyone.  This is essential to your shop, as repeat customers are key to your base sales.  In one of FGmarket's newsletters, I mention how I drive out of my way to buy a certain gourmet spice mix.  I can guarantee I am not the only one to do this.

Now that you have the strategies, ideas and the nitty gritty of gourmet foods, success is just a taste away. You can check out  more great gourmet food item vendors at FGMarket.  As always this is just a sample of the many wonderful vendors you can find here at FGmarket, keep reading our newsletters for more ideas on sales and marketing.

Wacky does not even come close to explaining this clever dog accessory. Wacky walk'r is an absolutely ingenious leash design which makes dog walking easy and fun.

Have you ever taken your dog for a walk — when all of a sudden something catches her one of her senses? Before you know it, she yanks the leash so hard you're certain your elbow has been dislocated? With the Wacky walk'r, your elbow, knees and back are safe. Your pup will no longer jerk you as she investigates the world during your walks.

What is a Wacky walk'r? It is a dog leash that contains a band of rubber which acts like a shock absorber should your dog pull or jerk the leash.  The ingenious leash is constructed to work with the dog  not against them. This concept allows the dog can to stretch the leash out with out jerking you along.

Wacky walk'r comes in two different stretch types. The original Wacky walk'r leash is 3ft long but stretches to 6ft.  This stretch length is ideal for neighborhood or park walks where dogs have plenty of room to roam.

For urban areas where you and your dog need to be a bit closer, the Urban walk'r gives you tighter control.  At 1.5ft with a stretch length of 3ft, the Urban walk'r still give your dog flexibility in a tighter area.  Both style of dog leashes come in sizes to accommodate your pet.

They, also, offer a product called the Crazy Coupler which allows you to connect two similarly sizes pets together on one leash.

There is nothing wacky about this dog leash … it is a clever and practical dog accessory that makes both the dog lover and the dog happy. As their  moto …click here to read Wacky Walk'r Dog Leash Saves On Doctor Bill…

Ergonomic gardening tools are quickly gaining popularity. Gardening is not always a gentle hobby for the joints and muscles. Thanks to The Flower Depot, gardening just became a lot easier.

The Flower Depot remains a leader in the wholesale floral supplies world, but the latest addition to their product line is what sets them apart. The Flower Depot has introduced a line of ergonomic garden tools that will make any gardener giddy.

Tools such as radius garden weeders, ergonomic pivot garden tools, easi-grip trowels, radius garden trowels, easi-grip garden forks and cultivators, pruner loppers, and long reach garden tools are putting The Flower Depot in the lead with gardening enthusiasts.

These garden products are specially designed to be easy to use and less work on the joints and muscles. When it comes down to giving in to aches and pains or nurturing beautiful flowers and delicious vegetables, the choice is clear.

Ready to extend time in the garden exponentially? Ergonomic garden tools are the solution. The Flower Depot has paved the way (and hoed and spade and dug) for gardeners who need a little help. These garden tools are arthritis friendly. This includes people with carpal tunnel, arthritis, fibromyalgia, rheumatoid arthritis and other painful join and muscle pains.

Even gardeners who are in perfect health will appreciate the relief provided by ergonomic garden tools. …click here to read Gardening Just Became Easier With Ergonomic Garden Tools…

We've all seen a million baby products come and go. One that has stood the test of time for its ingenuity and convenience to parents is the portable baby bottle warmer from On The Fly™.

Indeed, the On The Fly™ baby bottle warmer is the first truly portable bottle warmer. Parents love it. They gift it to friends, keep extras for themselves, and recommend them to new and expecting parents. Why? Check it out.

• No electricity needed
• No batteries required
• No microwave needed
• No boiling water necessary
• No metal discs to click
• Nothing to plug in
• Made of recyclable materials

Parents who recommend this portable bottle warmer have experienced the convenience for themselves. It's a newfound sense of freedom that most parents do not have early on. There are diaper bags to be hauled around, blankets that must be in every imaginable crevice, extra clothes, car seat requirements and other inconveniences that new parents endure. Thanks to On The Fly™, warming bottles anywhere is a little slice of convenient heaven for parents.

Regardless of the parents' lifestyle, these bottle warmers are perfect. Two layers of stretchable fabric hold a small heating element that maintains its heat for up to eight hours. Plus, the fabrics and heating elements are made out of recyclable materials.

Eco friendly parents love the disposable but "earth friendly" nature of these bottle warmers. On-the-go parents dream about similar baby products that make life easier. Stylish parents love the chic fabrics of these bottle warmers. There isn't a parenting lifestyle unsuited to these bottle warmers. …click here to read On-The-Go Moms: Check Out This Portable Bottle Warmer…

Babychix, Inc. is right up your alley when adorable baby gifts are on your mind. Whether boy, girl, or the gender is unknown, Babychix, Inc. has a wonderful baby gift for you.

Shopping for baby showers can be tough. Of course, there are tried-and-true standards like diapers and baby wipes, but sometimes a baby gift needs to be more personal.

When venturing to their local retailer for baby gifts, consumers are thrilled to see the items from Babychix, Inc. That's because you'll be hardpressed to find a cuter, more delightful gift that expectant mommies will love.

Who doesn't love baby chickens? Chicks are like any other baby animal — irresistibly adorable. You want to pick them up, hug them, love them and take them home. Chicks are also often used in nursery decor because their yellow color makes them suitable for both boys and girls. Parents who want to wait to discover the gender of their baby will be very pleased with Babychix baby gifts and so will consumers not wanting a "strictly boy" or "strictly girl" gift.

That's not the only reason that expectant mothers love the baby shower gifts from Babychix, Inc. The gifts from Babychix aren't for baby. They're for mommy. Scented candles help mothers-to-be relax in a soothing bath. These candles, unlike other wholesale candles, come wrapped in a tiny cloth diaper. Once the diaper is removed, the candle holder is revealed. It's in the shape of a little baby bottom!

If you're the one planning a baby shower or want to provide baby shower decorations, add these to your line-up. Babychix, Inc. also carries diaper-shaped containers which …click here to read Looking For Adorable Baby Gifts?…

Fanny packs are SO 80's. The modern working woman, mom on the go, dad out with kids, and student all sport Icy Diamond Totes. These ingenious personal storage devices have revolutionized fashion in a way that mirrors fanny packs and backpacks — but outshines them both.

Icy Diamond Totes are insulated totes that can be carried on the hip, worn like a fanny pack, slung over the shoulder, or added to a large purse or diaper bag. They keep hot things hot, cold things cold, and keep the outside temperature from affecting the contents inside.

Better still, Icy Diamond Totes are stylish. They come in a variety of fabrics and colors which makes them perfect for the on-the-go guy or gal.

These insulated totes store chocolate and keep it from melting. They can store diabetic medication that needs to stay cool. You can even conveniently carry around four ounce bottles, unfinished baby food, medications, ice packs, baby toys and teething toys, drinks, lunches and more.

Own your company? Head of promotion? Icy Diamond Totes are right for you in another way. With retailers in mind, Icy Diamond Totes provides  wholesale insultated totes customized with your logo. You can choose the size, color and outside material. What a great promotional tool!

If you're tired of carting around coolers, carrying bulky bags which make finding things impossible, or are just sick of …click here to read Forget Fanny Packs. Go With Icy Diamond Totes….