Today’s business world requires more connection with our customers than ever before. A company that just provides quality products and good customer service had better also guarantee those products are completely unique. Why? Because everyone provides products, and everyone pride’s themselves on customer service. The only way to truly distinguish yourself from your competitor is through customer connection. So how do you do it?
1. Be Engaging
That sounds vague, but that’s because it can be done in so many ways. People following your site are interested in your products, but just presenting those products won’t get it done. Sure, it might help if you mix up your media with some videos, but mostly you just want to give your audience something to talk about. Offer some new bit of information that they can discuss around the water cooler at work. Get them engaged in your business or products and you’re over halfway there!
Social media isn’t just an outlet for you to make business-themed announcements. It’s also a great forum for you to hear the voice of your customer. But you need to do more than just listen, you should also react to what you’ve heard. Let your customers know you’re listening by doing your best to give them more of what they want.
3. Don’t Forget the Service
While quality and service cannot be your only selling points, they do need to be there. Your level of connection only matters if you are meeting customer expectations in the other areas as well. You must carry the products they want and offer the high caliber customer service they require.
If you want to succeed in today’s business market, you have to be more than a faceless company. You have to get to know your customers and let them get to know you.