Every social media platform is different, and each one requires a different strategy to make your marketing plan effective. For Pinterest, the focus is all on the value of your re-pins.
What’s So Special About Re-Pins?
Of course your original material matters, but it’s impossible to generate enough to make your page interesting to other Pinterest users. Besides if all you post is your own material, you aren’t exactly being social. To involve yourself in the Pinterest community, you have to find pins from other companies and individuals and re-pin them to your page!
So if re-pinning is the name of the game, how do you do it most effectively? You ask yourself some important questions:
- Will this be valuable to my audience? – Re-pins are just as important to regulate as your own material. If it’s not something your audience will enjoy, don’t re-pin it! On the flip side of that, you are more able to target factions within your audience with re-pins because you can post them more often. You aren’t stuck pinning watered down over-generalized items in a vain attempt to reach everyone at once. You are pinning items that will find traction from different niches in your audience thereby growing your audience within those niches. And remember, being good enough for you to re-pin means the item also has to be good enough for your audience to re-pin.
- Is the source valuable to my business? - A re-pin serves two purposes. One, it delights your followers and promotes re-pins from them, and two, it informs the poster you re-pinned from that you found their pin valuable. That may prompt that poster to come to your board and see if you have anything they might want to re-pin or possibly even follow you as a source of pin fodder in the future. That’s how the social aspect of Pinterest works, and if you are re-pinning from quality, well-trafficked accounts, you’re making it work for you.
- Is the Pin Popular? - As you re-pin from an account with a large following, look to see how often it has been re-pinned compared to their others. Any pin that hits the sweet spot with their large audience should hit that same sweet spot with yours.
Pinterest is an engaging platform, and now that you understand how to use it properly, you can finally get the most out of your marketing strategy!