The buying cycle is a step-by-step journey your customer will make before they finally buy your product. Your job as a company is to deliver the right information, at the right place, and at the right time, to make the process easier for customers. One excellent and effective way to do so is through your website.
The buying cycle is made of 5 steps:
Awareness – In the first step, possible customers become aware of an unfulfilled need.
Research – Your audience’s attention is captured. They conduct research about available options to fulfill their need.
Alleviation of Risks – Be aware that prospects perceive a certain level of risk when considering to buy a new product. Thus, within the third step prospects are looking for risk alleviating factors. They gather evidence on why it is “safer” to buy the product from you and not from your competitor.
Decision – In stage four, the actual decision to make a purchase happens. Now you have a new customer – congratulations! But, the work isn’t finished yet.
Achievement of Results – The goal of the fifth stage is to make the new client a happy client! This ensures that they will repeat their purchase, and in the best case they will promote your products to others! Customer satisfaction is crucial!
And the best news? Your website helps already with all of those steps. You are not the only seller in the market. To set your company apart from your competition, use your website to talk about why you are different.
For more on the buying cycle, visit Kissmetrics blog, and their article on the buying cycle.