How Your Brand’s Colors Affect The Way Customers See You

Many of the most popular brands around the world can be easily identified by one defining characteristic: color.

Color brings about strong feeling and emotion, just by the shade or hue that is used, and a lot of the biggest brands know this fact. Studies have even been conducted on colors, that show they convey different emotions.

Check out some of these most commonly used colors, and examples of the businesses that use them in their branding.


Meaning — Passion, energy, power

Who uses it — Huge businesses that have been around for ages — such as Coca Cola, The Virgin Group, and Nintendo — use red to establish their dominance at the top of their markets. But by using red, they also show their customers that they have great passion in what they do.


Meaning — fun, youthful, optimistic, comfortable

Who uses it: One of the biggest children’s entertainment brands in the world is the Nickelodeon network. Using orange makes them instantly recognizable to kids as the place to watch their favorite cartoons and fun TV shows.


Meaning — Friendliness,  happiness

Who uses it: When thinking about brands that use yellow in their branding, one of the first things that come to mind is McDonald’s. Their golden arches, which can also be interpreted as a friendly and inviting smile, has been a place for people to experience a friendly environment for years. It’s no wonder they call their kids meals Happy Meals.


Meaning — youthfulness, nature, growth

Who uses it: Brands that want to attract the younger crowd — one that’s looking for natural, organic, environmentally conscious companies — usually incorporate green into their branding. Starbucks, Whole Foods and Fresh Market use green to show their commitment to freshness, while brands like John Deere use it to invoke a feeling of growth and nature.


Meaning — calmness, logic, trust, communication

Who uses it: Many of the most popular social media sites — such as Facebook, Twitter and LinkedIn — use blue as a way to invoke trust and communication in user’s minds. While many tech companies — like Intel, Dell, and Skype — use it to show off their logical, progressive company goals.


Meaning — luxurious, royalty, leadership

Who uses it: Lots of candy companies, such as Cadbury and Wonka, use purple to entice people to divulge in their decadent products. Others, like FedEx and Yahoo, use it to convince customers of their leadership abilities.


Meaning — feminine, loving, nurturing

Who uses it: Pink is often used in branding when trying to appeal to female customers, such as in Cosmopolitan, Victoria’s Secret and Barbie, but it can also be used to showcase a brand’s loving and nurturing nature. Charities, like Susan G. Komen, use pink for their Breast Cancer Awareness month activities, which definitely invokes a loving feeling to those affected by cancer.

Colors can be much more than simple cosmetic choices; they can also give customers a subliminal idea about your company, before they even walk into your store. Think carefully about colors before branding your business!

17 Inspiring Quotes From Famous Entrepreneurs

The road to being a successful entrepreneur is a bumpy one, filled with potholes, loose gravel, and iced over streets. When you set out to start your own business and brand yourself, you’re most likely going to face the inevitable feeling of failure; probably more than once. What you do after that failure will result in how your business will fare in the future.

Have I depressed you yet?

Well then, check out some inspiring quotes from famous entrepreneurs, that are guaranteed to invigorate your passions and get you on the right track to success.

1. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs, Co-founder and former CEO of Apple, Inc.

2. “Whether you think you can, or think you can’t — you’re right.” – Henry Ford, Founder Ford Motor Company

3. “It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder Behance

4. “Risk more than others think is safe. Dream more than others think is practical.”– Howard Schultz, Starbucks CEO

5. “The way to get started is to quit talking and begin doing.” – Walt Disney, founder Disney

6. “Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” – Arianna Huffington, president and editor- in-chief The Huffington Post Media Group

7. “It is always the start that requires the greatest effort.” – James Cash Penney, founder and CEO J.C. Penney

8. “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

9. “Show me a person who never made a mistake, and I will show you a person who never did anything.” – William Rosenberg, founder Dunkin’ Donuts

10. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”  – Dave Thomas, founder Wendy’s

11. “Your most unhappy customers are your greatest source of learning.”– Bill Gates, founder and CEO Microsoft

12. “Chase the vision, not the money, the money will end up following you.” – Tony Hsieh, CEO Zappos

13. “Always deliver more than expected.”– Larry Page, co-founder Google

14. “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.”– Mark Cuban

15. “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain

16. “If you never want to be criticized, for goodness’ sake don’t do anything new.”  – Jeff Bezos, founder and CEO of

17. “Do, or do not. There is no try” – Yoda, Jedi Master

Tablets And Business: 4 Ways These Devices Can Help Your Company

Since the introduction of the Apple iPad in 2010, tablets have been quickly replacing personal computers as the main device used to accomplish daily tasks, and Web surfing.

The ease of using a handheld device that can accomplish many of the same tasks as a PC makes tablets a great tool for a number of things. Even businesses are starting to jump on the trend wagon.

More and more businesses are now using tablets to accomplish lots of different things, including handling money and editing documents. Here are some ways that you can use tablets to help out your business.

Point Of Sales System

Your Point Of Sales — or POS — is vital for any retail business; it’s how you manage your money. With traditional POS systems, the device has to be set up in a certain part of your store, and customers are required to come to you to purchase an item.

However, with tablets, you can make any spot  in your building a POS. All you need is a tablet, a credit card reading device, and an app tied to a bank account. There are lots of card readers out there that make this easy, such as Square, PayAnywhere, and Intuit.

Edit On The Go

Tablets make it very simple to edit documents, spreadsheets, and even PowerPoint presentations when you’re out of the office, and away from your work computer.

With different file sharing apps, like Google Drive and Dropbox, you can access your important files anywhere, and make changes that will be saved when you return to work.

Staying home for an illness, or due to extreme weather conditions? Tablets can help you stay productive when you can’t afford to miss work.

Manage Time

When employees are working on a wage pay grade, keeping track of their hours is very important. Tablets can help with this as well, thanks to different apps that help to manage time tables even when they’re away from the office.

Apps like Toggl, Timr, and TSheets have apps that work with tablets, so employees can keep track of their working hours, whether they’re traveling for work, or just working from home.


Tablets are great for displaying all sorts of things on a crisp, high definition screen. You can use them for displaying pictures of products in your store, or have your online catalog open so customers can order items that are either sold out in your store, or not available in store.

If you run a restaurant, tablets can be great for allowing customers to order menu items, get drink refills, or order desserts. Chili’s is one of the most recent adopters of tablet technology for restaurants. Each table at the restaurant has a personal tablet on it, that has options to reorder items, play games, ask for your waiter, and pay your bill.

Whether you use an iPad, Microsoft Surface tablet, or Android tablet, these devices can really boost your productivity, and show your customers that you care about new trends in tech!

Stuck In A Tough Situation? Here’s How To Handle Bad PR

When you’re running a business, good public relations can be one of the biggest assets for the future of your thriving company. No matter if you’re a huge, multinational operation, or a small business just getting your taste of the world around you, PR can be a saving grace.

Eventually, your company is going to face an instance of bad PR, whether that be from a local newspaper that writes up a less than flattering article about you, or a public mistake that shines a bad light on your business. Everyone faces bad PR at least once in their company’s lifespan, so it’s important to know what to do with the inevitable occurs.

Here are some tips that can help your business out when you’re stuck in a tough spot.

Have A Plan

The first step to handling any bad situation is, of course, to have a straightforward and well-thought-out plan. When a bad PR situation occurs, knowing what you need to do first to remedy the disaster is key in preventing further apocalyptic consequences.

Think about how bad PR could affect your business, and build a plan around preventing the most probable scenarios.

Elect A Spokesperson

When disaster strikes, you can’t expect someone to take up the charge of speaking to the media or customers to tactfully explain why the disaster happened.

That’s why you always need to make it someone’s job to be the company spokesperson. This person will have to know the company very well, and be able to work under extreme pressure and scrutiny. Hire a public relations school graduate if possible, but if you’re a small business who can’t afford to hire a specific person for that job, elect someone with great speaking and management skills.

Get To The Problem First

When a PR disaster does occur, you always want to be the first person to get to the problem, ahead of all the news outlets, social media users, and haters out there who are going to automatically jump down your throat with a negative spin on the situation.

By releasing a statement first, on your own terms, you have the advantage of telling your side of the story instead of having to play defense. The ball will be in your court.

Spin It Positively

After getting to the problem before anyone else has a chance to, you can turn a negative problem into a positive solution.

You want to be able to spin the perceived problem in a positive way. Even if you just tweeted out on your personal social media account your hatred for a certain high ranking member of the government, you can cover your tail by issuing a positive statement.

This could be in the form of a public apology on your website, through a press release, or through social media. An apology might not seem like a positive spin, but it’s much more positive than keeping silent. When you’re completely silent about an issue, than people really start to think you’re up to no good and can’t be trusted.

It’ll Go Away Eventually

Yes, the bad PR is terrible and stressful in the first few days after it occurs. But just remember, this is the Internet age, and while news travels fast these days, it also dissipates fairly quickly.

In a few weeks, no one will even remember the negative attention that your company got, the customer that left that nasty review on your website, or the terrible comment you got on your Facebook page.

Remember that time DiGiorno Pizza tweeted an offensive tweet about domestic abuse? Of course you don’t, because people forgot about it a few weeks after it happened. You really have to be searching specifically for a news story about that incident to find any info on it, because no one is talking about it anymore.

Eventually, something else more interesting and more scandalous will come along, and no one will even remember your bad PR.

Bad PR stinks, but it’s not the worst thing in the world. As long as you’re prepared for the inevitable, you’ll come out on the other side stronger, and more confident in your business than you were before the disaster!

Gifs Are More Than Just Fun; They Can Really Help Your Business

If you’re as active on the Internet as you should be in this day and age (and you really should be), then chances are you’ve come across the mythical, magical, Harry-Potter-moving-picture-esque images known as Gifs.

Gif (pronounced “jif,” no matter what your friends might say) is an image file type that’s short for Graphic Interchange Format, and can be used as both a static image, or a moving image. The latter is really what sets gifs apart from other file formats, because they allow an image to move like a short video clip, but with a much smaller file size, and a constantly looping format.


In recent years, gifs have exploded all over the Internet, thanks to their popular use on social sites like Tumblr, Reddit, Twitter, and, recently, Facebook. So, how can your business use gifs to its advantage? Check out these fun tips on gifs for business.

What’s Up With Gifs?

Truthfully, you probably won’t be using gifs unless you already have a social media account on one of the big 3 social media sites (Twitter, Facebook, and Pinterest — sorry, ‘Grammers, Instagram doesn’t natively support GIF animations yet).

One of the most popular places you can use gifs is Twitter. Some of the bigger name businesses have been catching on to the trend for quite some time, and have found some fun and creative ways to use them.

Gifs are amazing!


One of the biggest reasons to use gifs is that they show your customers that you’re paying attention to Internet trends. Why is this important? Why do you need to cater to the young whipper snapper millennials with their fancy moving pictures, and iced chai mocha lattes with non-fat soy milk?

Really, you don’t. You can go through your entire company’s lifespan without using a single Gif. But if you do use them, you’ll show your customers that you’re fun, that you’re not just an unreachable money machine, pumping out products and calculating overhead costs 24/7, 365.

But there’s also a proper way to use gifs. It’s unproductive to post gifs without context, or without reason. Typically, gifs are used to compliment an idea or statement that you’re already tweeting out.

For example, if I was tweeting something fun about being ready for an upcoming holiday, such as the 4th of July, I would compliment the tweet with a gif of fireworks going off.


Or, if I was looking to get a funny reaction from customers, I could post a gif of this firework scenario gone wrong. If people like it, your tweet will be retweeted, favorited, quoted and maybe get some replies.


All of these things will make your social media traffic go WAY up. The more RT’s you get, the more people are going to see your company’s Twitter account.

Gif Etiquette

But like everything else in the world, there’s something called “too much of a good thing.” So be careful you don’t post gifs with every post. People get tired of repetitive content very quickly, and will soon unfollow you if your gifs are posted too much.

You also need to make sure the gif you’re posting isn’t going to have a negative impact on your followers. Something that might seem like a harmless tweet, might in fact put a bad image in the minds of some people (literally).

Quality of gifs is also a big part of their effectiveness. Tumblr has a knack for producing lots of gifs, but with really poor quality. People don’t like to see low quality photos, so why would they want to see low quality gifs? But thankfully, there are plenty of sites out there that produce great gifs. Check them out.

Where Can I Find Gifs?

These sites are great for finding the perfect gifs for whatever situation you need. Most have easy download options, and share options, so you should have no problem finding the right gif.

  • Giphy – Probably the best gif finding website out there. They literally have gifs for every situation. I’m not kidding. Every. Situation. Plus, their search option is super effective and easy to use. Just type in any keyword, and Giphy will pull up a gif that’s related to that keyword.


  • Reaction Gifs – If you’re looking for gifs that express certain moods, or emotions, than Reaction Gifs is your personal glass case of emotion. From anger to sadness to joy, they  have gifs that perfectly express every feeling.


You can even make your own gifs, if you’re feeling really dangerous. Websites like imgflip,, and makeagif are all great, easy to use sites. You can even use Photoshop to make your own gifs, but that should be reserved for the photo editing pros in your company.

Just make sure to credit the source of the gif from one of these sites when you use them on your blog or website. Gifs fall under the Fair Use doctrine, but like anything else, it’s important to credit the source.

Gifs are great, and they show your company can be fun, humorous, and creative. So don’t be afraid to use a gif in a post every once in a while.

Using Slack In The Office


Slack is an online office messaging app that has been called the future of communication between employees in the work space. It has even been touted by publications like The New York Times, Bloomberg, and The Verge as the messaging app that will eventually kill off email.

So, if you’re looking for a better way to communicate with your employees, co-workers, or employers, check out these facts on Slack!

Communication Across Multiple People

Slack is a San Francisco startup that launched in August 2013. Since that time, it has amassed a total of more than 1 million active monthly users, with a company value of more than $2 billion.

It’s safe to say that Slack will continue to grow in popularity, and make its way to every company, whether a small company of less than 50 employees or a huge corporation of thousands of workers.

Slack’s main purpose is to simplify and optimize communication between employees. Rather than having countless meetings, sending countless emails, and having countless miscommunications, Slack aims to be an app that always keeps you connected with your company.

When you sign up for Slack, you’ll be able to add as many employees to the app as you want to the software. Once they’re signed up, employees can chat about projects; share files, images and documents; leave comments and suggestions on other’s projects; and even chat with each other on non-work related topics, allowing co-workers to build relationships faster, and have better communication between each other.


The main way Slack accomplishes this great connectivity is through its channels. Channels are message groups that can be divided into numerous topics, including a general company channel for announcements, specific channels for projects that teams are working on, and even a random channel for fun, stress-free communication.

Anyone can create a channel, give it a purpose, and add co-workers onto that channel. Some channels share messages and files between all employees using Slack, others only share messages with the people that have been added to those channels. So you don’t have to worry about muddling up communication in the general channel.

If you’re not looking to create an entire channel to communicate with a co-worker, Slack’s got you covered there as well. They have a direct message option, similar to Google Hangouts or Facebook Messenger, that allows instant messaging between two employees who don’t need to share a message with the entire channel.

There are even private groups to discuss projects and other business without speaking with an entire channel.

Extensive Search Capabilities

What happens when you need to look up a conversation you had with a co-worker three months ago about the new marketing plan you’re supposed to launch this month? If we’re talking about searching to find an email from three months ago where you discussed the plan, you’ree going to have a difficult time getting there (especially if you delete your emails as often as I do).

That’s where Slack’s brilliant search function comes in. Simply search for a certain keyword or name of a project, and Slack will scour its archives to show results for every time that word was used in a channel, or in one of your DMs and private groups.

You’ll never have to worry about trying to recall what was talked about in that meeting all those months ago; you’ll have instant access to it with a simple keyword search.

Sharing Files

When you share files in Slack, they appear directly in your channel stream. For example, if I need to share a blog graphic I’ve created for a new blog post (let’s say this post), all I need to do is find the channel where the blog post is being discussed and upload the file. My co-workers will instantly get a notification that I’ve uploaded a new file, and they can add comments underneath the graphic to offer suggestions if it needs editing.

Besides file sharing, you can also create text snippets — to share certain paragraphs of an important document — or you can create a long post inside of Slack, perfect for creating company wide announcements.

App Integration

What better way to get efficient and optimize work than by integrating all those other apps you use on a daily basis?

Slack offers integration for a lot of the most popular tools and software that companies use every day, such as Dropbox, Google Drive, Twitter, and IFTTT.

By integrating these apps, there’s no need to ever have to exit Slack. Plus, they have a great mobile app that allows users to communicate with their team, even when they’re not at the office (don’t worry, that doesn’t mean you HAVE to use it during your vacation or on the weekends. You can mute notifications when you’d rather not be bothered).

If you’re worried about adding another expense to your company budget, don’t be! Slack is completely free to use for as many people as you want to add (although, they do offer a paid version for much larger companies looking for more features).

Slack is on its way to killing email for good, and, for some people, that’s an answered prayer they’ve been wanting for quite some time.

Using Infographics To Your Advantage

Infographics are a great way to involve your customers in the information you’re trying to present. Why? Because instead of just telling people info about your company, or a long string of boring data, you’re giving them a visual representation of the facts they need to know.

Because, let’s face it, reading info can be boring, overwhelming, and time consuming. Wouldn’t it be better if there was a way to conceptualize this data in a fun graphic?

There are a lot of ways to use infographics, so check out these tips on this handy tool!


One of the most common uses of infographics is to take data from your company — whether it be sales numbers, profits, or anything that has to do with numbers — and transform it into an easily understandable graphic.

It’s sometimes hard for others to understand the big picture with the numbers you’re presenting to them, especially if they’re not mathematically-minded (raises hand). So, take all that data you’ve entered into a spreadsheet, and get your graphics team to turn it into a fun graphic. It’ll make your company look more modern, and will help out your audience a ton.


Infographics aren’t just for big data; they can also be used to educate and inform. For a lot of people, learning happens in different ways than just reading info in an article. There are those that learn best through visualization. In fact, there are three main ways people learn: visual, auditory, and kinesthetic.

In this way, infographics can be used to educate your customers about new products, what your brand is about, or goals you look to accomplish through your company.

They can also be used to educate your employees. For example, if some of your employees are visual learners rather than auditory, then explaining rules vocally will do absolutely no good. These employees need to see the information, and infographics are a great way to do that.

Brand Awareness

If you’re trying to get customers interested in your product through a marketing campaign, but don’t have the money to shell out on paid advertisements, then infographics are your best friend.

Rather than spending a ton of money paying advertising companies to promote your brand, why not just do it yourself?

Social media is a wonderful way to do this, but you have to be cautious about what you promote. Facebook is more strict than other sites, like Twitter and Instagram, so make sure your read through their terms of use before promoting your product.

But there’s no rule that says you can’t get customers interested in your product through a visually appealing infographic. Just make sure you promote it as an educational graphic, rather than an advertisement.

Don’t be afraid to use infographics to your advantage! They can be great tools to add, and are simple and fun to make!

If you’re looking for more on how infographics can help, check out this infographic made by

Created by Customer Magnetism.

How To Create A Great Marketing Plan

Every business needs a marketing plan. It’s necessary for success and growth in a company, and chances are, every business has one, whether they know it or not.

In plain words, a marketing plan is a blueprint of ideas that outline a company’s long term goals for productivity and progression. It’s a way for a company to know exactly what they need to do to accomplish a goal, and how they’re going to do it.

So, where do you start when you decide that your company needs a clearly defined marketing plan? Check out these great tips!


Before you even start planning your marketing plan, you need to pre-plan the planning of your plan. Have I confused you yet? It’s actually a lot simpler than you think.

  • First, outline a completion date for your marketing plan. This will be the date or time frame in which you’d like to complete your goals. It can be anywhere from a few months, to a few years, depending on the scope of the goals you have in mind.

  • Next, figure out your budget for the plan. Money is always a factor when coming up with a rebranding strategy or the launching of a new product, and the same goes for a marketing plan. You don’t want to get halfway through the implementation of your new plan and then realize you’re out of money!

  • Finally, designate the responsibilities of each team member involved with your marketing plan. That means deciding who’s in charge of the finances, who should be keeping people on task, and any other positions on the project.

Set Objectives

Once you’ve gotten the pre-planning out of the way, it’s time to get down to the meat of your marketing plan.

The first step is to set clear objectives for your plan. Once you know your objectives, you’ll know what you need to do to accomplish goals.

For example, if your marketing plan is to increase your company’s revenue, then your objective could be to add more customers. Or, it could be to keep current customers coming back for more. Whatever your marketing plan is, objectives help you define clearly what you need to do.


Remember when you had to write research papers in grade school and college? You were usually given a topic by your teacher, and were required to research your topic to fully analyze the writing prompt.

Most of us wouldn’t just jump into writing about the subject without doing research first (hopefully).

In the same vein, you need to research your market, and customers wants, to understand how to get your plan to succeed once you start putting it into practice. Utilizing market research and market analysis tools are great ways to conduct necessary research.


Every plan needs a strategy in order to succeed. The greatest generals and wartime leaders didn’t just charge into battle, weapons drawn, without first adopting a cunning strategy in order to conquer their goals.

Running a business isn’t quite like leading an army to battle (although at times it can feel like it), but a good strategy is still necessary.

The strategy is basically the “how” of your marketing plan, and can include “building brand awareness” or “delivering unmatched customer service.” Think about what strategies would work best with your plan’s goals, and then implement them.

Stick To the Plan

What’s the point of a plan if you bail halfway through it? Once you figure out your objectives, research your market, and strategize a plan, make sure you stick to that plan.

There’s nothing more defeatist than jumping ship halfway through because something’s not working out the way you imagined.

But, that doesn’t mean there’s nothing you can do to fix a problem. If something isn’t working out the way you expected, there are ways to steer your business back in a positive direction. The best way to do this is to be flexible, and realize that sometimes a certain strategy that you and your team come up with isn’t going to work perfectly as planned.

Just remember, don’t completely give up on it and toss it in the garbage. Learn to be flexible in your marketing plan.

Following these simple steps can help you and your team create the best marketing plan. Marketing plans take a lot of thought, but the time spent coming up with an idea will ultimately optimize your business and save time in the long run!

IFTTT Makes Handling Everyday Tasks Easier Than Ever

Juggling all the various aspects of a business can be a daunting, and sometimes frustrating, task to take on. And it becomes even more complicated when you try to juggle all the different social accounts, apps, and tech that make up our rapidly evolving world. Wouldn’t it be so much simpler if there was an easy to use tool that connects all of the technology you use on a daily basis in one, cohesive package?

IFTTT (short for If This, Then That) is a web-based service that connects with other web-based services all of the Internet — such as your email, calendar, and social accounts — to make completing tasks simpler, and more efficient.

These tasks, or “recipes,” are created by selecting one service, such as your Gmail, and connecting it to another, such as your digital calendar. You can then run these recipes in the background of your phone or computer, and they will trigger when certain conditions in the recipe are met.

For example, a recipe that I’m quite fond of connects my Instagram and Twitter accounts. Whenever I post a picture on Instagram, the recipe will trigger, and then post my Instagram photo onto Twitter as an attachment. This bypasses the frustration of the default picture sharing option from Instagram to Twitter, where only a link to your Instagram picture is tweeted instead of the actual picture.

This is just one of hundreds of great ways to use IFTTT, and more are added every day. IFTTT even allows you to create your own recipes in their “Do” section, allowing even more options for optimizing efficiency.

Here are a few more examples of how you can use IFTTT to help your business.

  • If Square, Then Google Drive Recipe: This recipe allows you to connect your Square account to your Google Drive account. Whenever you make a transaction through Square, the details of that transaction — such as the item inventory number, price, etc. — will be automatically added to a spreadsheet in your Google Drive account for easy viewing later.

  • If Square, Then Email Recipe: With this recipe, any refund that you give to a customer will be emailed to your selected email account, so you can keep tabs of what refunds you’ve had to give. In a variation of this recipe, you can also have the refund info sent as a notification to your smartphone.

  • If New York Times, Then Email Recipe: If you like viewing the New York Times Business Section, you can use this recipe to easily grab the daily most read articles from that section automatically sent to your email in a convenient digest. This recipe can also be used for other sections of the New York Times.

  • Mute My Phone Recipe: This one is handy for avoiding any embarrassing ringing or notification sounds when at the office. It works by connecting your phone’s GPS and volume controls to recognize when you arrive at the office. It then mutes your phone, based on the location that you set as your workplace, until you leave that location.

  • If Google Calendar, Then Mute Phone Recipe: This is kind of a variation on the Mute My Phone Recipe, but instead of location, it works with your Google Calendar. You can add a meeting time to your Google Calendar, and when that time occurs, your phone will automatically mute itself to avoid interruptions during an important meeting.

  • If Instagram, Then Facebook Page Album Recipe: This recipe is useful for avoiding have to post a single photo over and over across multiple accounts. When you post a picture on Instagram, this recipe will add it to a special album on your Facebook Page.

  • If Twitter, Then Twitter List Recipe: If you need to keep up with a certain hashtag that your business uses, or want to find who’s using a hashtag collected in one location, this recipe allows you to do just that. First, you select a hashtag to track. Then, the recipe will collect the people who use that hashtag into a convenient list on Twitter.

  • If YouTube, Then Facebook Page Recipe: Another fun and useful recipe, this one uploads your YouTube videos from your channel to your Facebook Page. It saves time, plus makes it easier for you to get content out across all platforms.

And if you need ideas on recipes that can be used to help your business, IFTTT has a section of ever-growing recipe collections that you can browse. There are even collections specifically for small businesses and work!

IFTTT is very much in the infancy of its lifetime, but with more and more apps and features being added every day, it’s quickly shaping up to be a must-have web service for businesses across the country!

How To Stay Healthy At The Office

How often do you get up and walk around during a typical day of work? Do you have to stand up a lot, or do you mostly sit at a desk for 8+ hours staring at a computer? Is the only exercise you get during a work day your trip to the bathroom or break room?

For many of us — myself included — getting exercise and moving around at work is sometimes a tough thing to do.

Studies have shown that sitting down too much during the day can lead to shorter life expectancy. Scary, huh? So, check out these simple things that can help you stay healthy even when you’re glued to your comfy, swiveling office chair all day.

Stretch It Out

Just because you’re sitting in a chair all day doesn’t mean you have to let your body get stiff and uncomfortable. By doing a few quick stretches at your desk, you’ll prevent many of the typical pains of sitting down for long periods of time, such as back pain, carpal tunnel and neck pain.

For your back, you can lift your arm over the top of your head and reach toward the opposite side, while keeping your back upright. This helps to loosen those tight back muscles.

Your neck can be stretched by taking your hand and grabbing the opposite side of your head, then gently pull your head toward your shoulder.

And finally, you can stretch out your arms and shoulders by taking one hand and grabbing the opposite hand, then stretch both arms up toward the sky.

Snack Right

Oh, office breakroom, you are ever so inviting to my desires. With your machines full of sodas and candies, you tempt my sweet tooth.

No! Fight the urges to partake in a sweet or fatty treat while at work. As appealing as those snacks look, they’re also detrimental to your health.

A combination of inactivity and unhealthy snacking can result in a deadly formula for weight gain and health problems.

Instead, pack a snack to take with you to work every day. Make a healthy smoothie, bring a refillable cup for water, or pack some pretzels and hummus. These are much healthier options, and will keep you from gaining any unwanted weight.

Stay Mentally Healthy

Being healthy isn’t just about your physical health; having good mental health is also important.

When you’re sitting a desk, staring at a bright computer screen all day, your mind can sort of turn to mush. I’m sure a lot of us feel drained when we leave work each day, wanting nothing more to get home and relax in front of the TV.

But it doesn’t have to be that way. You can take breaks at work from your computer screen and save your sanity with these easy tips:

  • Go on a walk around your building during your lunch break. This will keep you moving, and let you enjoy the beautiful, outside world.

  • If you have the time, use half of your hour long lunch break to go to a nearby gym for a quick workout. A 15 minute jog is all you need to do to stay active.

  • Do a crossword  or Sudoku puzzle during your break, or when you have free time. This will keep your brain engaged and challenge it to do something outside of your normal work agenda.

  • Watch a funny video on YouTube, or read a magazine during your work breaks. It’ll lighten your mood, and re-energize you to make it through the rest of the day.

It’s not difficult to live a healthy life while at work, but it will take some initiative on your part. But the results will allow you to have a much happier and healthier work life!