Content marketing isn’t just about staying on top of and discussing industry trends. It is often most effective when it is looking ahead to trends yet to come. But how do you predict the future? Fortunately, you don’t have to!
If any of your stock is seasonal, looking ahead is as easy as owning a calendar. The trick is in actually doing it. It’s easy to focus our attention on the here-and-now and neglect what’s to come. But often it’s as simple as understanding what your customers are going through.
Are daily temperatures regularly over 90 degrees? A post extolling the cooler days of Fall to come, and the product you carry that works within that seasonal framework, works for the customer on multiple levels. They connect with the desire for cooler temperatures, and that in turn helps them to connect the product you are showing them with those cooler temperatures. You effectively plant a seed that may not bear immediate fruit, but once the mercury drops your customer will remember.
Content marketing is predicated on you, the expert, passing on your industry knowledge to the customer. So be that expert, and let them know what’s next in line!