How To Effectively Market Your Brand On Instagram

Instagram is one of the fastest growing social media platforms on the internet today. What started out as a simple photo editing app in the early ’10s has evolved into a full-fledged photo-sharing social platform that billions of people around the world use every day.

With its popularity online steadily growing, Instagram is rich with marketing opportunities that you should be taking advantage of every day.

Are you looking for some easy to learn tips on how to effectively market your business on Instagram? We’ve got four simple things that you could be doing right now to make your business stand out from your competition.

Visually Appealing

What kind of photos are you posting on your Instagram? Are they visually appealing photos, full of action and vivid colors, or are they bland, uninteresting, and low quality?

Having good, visually exciting photos is the first step in attracting customers to your Instagram profile and, more importantly, what you’re selling.

Make sure your photos are:

  • High-quality – low-quality photos tend to convey laziness to your customers and make your company look bad.
  • Interesting – find a subject that conveys excitement and worth to your customers. A picture of just your product is boring; a picture of your product being used, or placed in an interesting environment, is exciting.
  • Vivid – You want your pictures to jump out and grab people’s interests. You want their eyes to stay on your post, instead of mindlessly scrolling by. That’s why bright, vivid pictures are leagues better than dim and dull photos.

Hashtag Properly

Are you hashtagging on all of your Instagram posts? It’s easy to forget this simple, but handy tool for tagging your photos, but it’s extremely helpful for getting new followers to find your page.

Hashtags, or the # symbol that you see on posts followed by words, are used to group photos of similar interests together in one place. When you hashtag something like #ecofriendly, your post will be grouped together with all the other posts that used that particular hashtag.

And people routinely search for posts on Instagram that use certain hashtags and keywords. It’s how a lot of accounts are discovered.

Make sure you’re using hashtags in every post, and always make them relevant to what you’re posting about.

Engage With Followers

Are you engaging with your followers in a meaningful way?

Social media is named that for a reason; it’s supposed to be a place where you can socialize with other users online, and form relationships.

If you get a positive comment on one of your posts, reply to that comment with a “thank you!” or something else that shows appreciation. Don’t be afraid of critical comments, either. Respond to them in a professional manner, to show your customers that you are listening to their critiques.

Post At The Right Times

Finally, you need to make sure you’re posting on Instagram at the right times. What are the right times, though?

Every social media platform is different, but for the most part, posting between 11 a.m. – 1 p.m. (when people are on their lunch break) and 7 – 9 p.m. (around the time when people are home relaxing) are the best times to post on Instagram.

Your results for posting during these times will vary, of course, depending on how often your followers are checking Instagram, but for the most part, these posting times are good rules to follow.

Instagram is a wonderful marketing tool, if you know how to properly utilize it.

Practice these four tips and see how your Instagram presence improves and grows.

Build Up Your Facebook Presence With These Simple Tips

Facebook can be a great marketing tool; it’s not just for sharing cute pics of your dog and arguing about politics anymore.

But like any marketing tool, if you aren’t including good information and updating it to fit the needs of your customers, then it’s useless to you.

It can be easy to forget to manage your  Facebook page with everything else going on during the day. However, it will only take a little bit of time and effort to make these important changes to your Facebook page strategy.

Here are a few simple tips you can use to boost your Facebook page, which will lead to a better overall experience for your customers, and help to boost your online reputation.

Update Your Info

Do you keep the info on your Facebook profile always up-to-date and accurate? When’s the last time you checked it to make sure it still accurately tells customers what your business is about?

A lot of us will either write a quick bio when we first setup the Facebook Page and never look at it again, or skip the bio altogether!

Both of these options, however, are not good for your Facebook Page. Your About tab of your profile is where all the most relevant info to your customers is housed. Everything from contact info to your company’s Story, to your Mission statement and the products you offer, are located in the About section of your profile.

Go back over this information regularly to ensure that customers are getting the best information about your business. Having good info reduces customer questions about simple things, and it also increases the trustworthiness of your company.

Make It Look Good

What have you done to make your profile look pleasing to visitors?

One easy way to spruce up your page is to make sure you have a good profile picture and a cover photo. Many people assume that the profile pic needs to be a picture of their products, or maybe even themselves. But if you’re a business with a professional Facebook Page, you need to make your profile picture your business’s logo.

Similarly, you need to always make sure you have a cover photo for your Page. A cover photo is a photo that occupies the space at the top of your Facebook Page. It allows you to upload a much larger photo to your Page, and it’s a great place to show off some of your awesome products.

Take a look at our Facebook Page for an example of how you can use the cover photo section of your Page.

Regular Posts

How often are you posting on your Facebook Page? You need to make sure you are regularly posting on your page to keep your customers interested and aware of your brand.

As a general rule for Facebook, it’s best to post at least 1 or 2 times per day during the week, and maybe once for the entire weekend. That’s because people tend to get on Facebook, scroll through their news feed a bit, and then get off. The way Facebook’s news feed algorithm works, it is going to show you the most interesting or relevant posts for your first, which means that you have a good chance of showing up at the top of a customer’s news feed if they interact with you a lot.

You don’t want to overwhelm people with too many posts. If all they are seeing are your posts clogging up their feed, they are more likely to Unlike your Page or Unfollow you so they don’t see your posts.

Share It

Last, but certainly not least, you need to share your Facebook Page! What good is having a social media page if no one knows it exists?

Just like you share your contact information and, hopefully, your URL with all of your customers on any piece of marketing material, you also need to share your Facebook Page with them.

Do you have a website? Place a button link to your Facebook Page on it! You need to be promoting all of your social media accounts, not just your Facebook Page, on anything you are showing customers.

Social media can be a great way to get people to your website and buying your products or services.

Facebook is a great way to market your business online. Don’t be afraid to use the platform that over 1 billion people worldwide are using each and every day. Just use these four simple tips to make sure you’re getting all you can get out of your Facebook Page.

How To Use Big Cultural Events To Promote Your Business

How closely do you follow world news and big cultural events? Are you paying attention to the Super Bowl each year or that new TV show that absolutely everyone is watching?

These are huge marketing opportunities for your business and can increase your brand awareness exponentially if you use these events in smart ways.

Since the rise of social media in the 21st century, brands have found ways to take huge cultural events, create hashtags out of them, and market their business to people across the world all at once.

Even without using social media, there are great ways to market yourself to the world and spread the good news about your awesome brand.

Let’s take a look at a few ways some of the biggest brands out there are taking events, and spinning them to their advantage.

Oreo – Super Bowl power outage

During Super Bowl XLVII in February 2013, the Baltimore Ravens played the San Francisco 49ers for bragging rights to the best team in the NFL that season. The Ravens won with a final score of 34 – 31, but the winner of the game wasn’t the biggest talking point of the Super Bowl that year. It was the power outage that lasted for 34 long, awkward minutes.

But, like every other major event that happens in the world, social savvy brands took this opportunity to market their products on Twitter, Facebook, and more.

One of the best examples of a brand taking advantage of the blackout was Oreo, who used this clever tweet to remind people to, what else, eat some delicious Oreos.

Hundreds of other brands jumped in as well, because with the game no longer happening, what else were people going to do besides scroll through their social feeds for some entertainment?

LEGO – #TheDress

Ugh, remember The Dress? You know, the viral picture of the dual-colored, striped dress that, for a few interesting days in 2015, people almost lost their minds over?

Some people saw the dress as blue and black, while others saw white and gold. It all came down to science and the way the cones in our eyes work to receive and process light that enters through them, but most people were only interested in yelling at their friends, family, and coworkers over what colors they saw, and how unbelievable it was that not everyone saw the dress as the same colors (it was blue and black, by the way, and don’t ever try to convince me otherwise).

Tons of brands took advantage of this strange but funny phenomenon, and took to Twitter with the hashtag #TheDress and either #BlueAndBlack or #WhiteAndGold to voice their opinions on this one simple dress.

LEGO, the toy company that manufacturers colored building bricks for kids and adults alike, had the most clever take on the #TheDress debate. They cleverly weaved the viral picture with their own products to create a tweet that captured lots of attention online and bring brand awareness to their company.

American Paper Optics LLC – Solar Eclipse

Have you heard about the upcoming total solar eclipse that’s going to be visible for many U.S. residents? If not, there’s still time to prepare!

The big event happens on Aug. 21, 2017, and can be seen by most people across North America, but in certain lucky areas of the country, it will be even more visible.

American Paper Optics, LLC of Tennessee have been preparing for this event for a long time. Why, you ask, would a Tennessee company be so concerned with an event that takes place in space, miles, and miles away from their store? Well, it just so happens that American Paper Optics, LLC makes some of the only pairs of commercially-available eclipse glasses on the market.

Their Eclipse Glasses are an inexpensive, and safe, way to view the upcoming total solar eclipse, an event that takes place once in a lifetime for many people.

American Paper Optics has been featured in national media outlets promoting their Eclipse Glasses, and are taking full advantage of this amazing, rare event to promote their products!

Don’t be afraid to take big cultural events, and spin them into a marketing advantage for your business and your brand!

How to Use SEO Data To Construct Your Social Media Strategy

SEO, or Search Engine Optimization, is critical to having a successful website. Why? To put it simply, everything online revolves around it and the search engines that are used to help people find your website.

You might know a thing or two about SEO, but are you someone who has learned to apply your SEO know-how to your social media strategy?

SEO and social media go hand-in-hand, and if you’re looking to break through the muddled mess of websites that now exist on the internet, we’ve got a few tips to help you increase your social media presence by understanding SEO.

Keywords

You already know how keywords help to optimize the SEO of your website but are you also paying attention to the keywords that you and your customers use on social media?

Have you ever done a keyword search on Twitter, Instagram, or Facebook to find the topics that are trending? More than that, have you looked into what people are saying about you and your company?

There are lots of tools out there, like Mention and Google Alerts, that can help you see what other people are saying about you. However, if you don’t want to setup an automated system, a quick search for certain keywords on a social media platform can give you an idea of what people are talking about, as well.

When you see what people are saying about your company, you can improve your message. And when you see what topics people are interested in hearing about, you can craft your brand and your social media messaging around that topic.

Insights

Are you checking your social media insights to see which posts are getting the most interactions, clicks, likes, and shares? These are key data points that you should be paying attention to if you want to grow your online presence.

A lot of the success behind your high-ranking posts relies on how well you’re optimizing those posts to get it in front of users’ eyes.

You can apply specific keywords to posts to make them perform better, or you can read up on Feed Algorithms, to see how to game the system, and get your posts in front of more users. Each social media platform has its own way of prioritizing posts to users, so see which strategy works best for each platform.

Once you understand your Insights, you can begin focusing on promoting those posts that are performing better than others. Before you know it, you’ll see your post reach and interaction numbers start to climb.

Analytics

Google Analytics can be your best friend if you’re trying to figure out how to boost traffic to your website and your social media accounts.

Do you know which pages of your website get the most page views, or have the lowest bounce rate? What about conversion rates?

When you pay attention to your website analytics, like the ones that Google can provide for you, it’s easier to see what’s working and what isn’t.

You can take the information you gather from your website analytics, and use that info to push high-performing content to your social media accounts.

It’s important to learn how SEO data and social media strategy work together to positively impact your business.

How To Write Amazing Product Descriptions That Will Earn You More Business

Are you writing your product descriptions in a way that pushes customers to go through the steps in the buying cycle that lead to repeat business? Or are you just phoning in, thinking that product descriptions don’t really matter as much as people say they do?

Well, we’re here to tell you about your product descriptions and why they are so important to progressing customers into the phase of the buying cycle where they actually make a purchase on your website. Not only are product descriptions good for persuading customers, they are also important when it comes to your websites SEO (search engine optimization). We’ll briefly discuss that subject in today’s blog post as well.

Let’s get to it!

Buyer Persuasion

Have you ever been shopping online, saw a cute outfit or attractive looking suit, and bought it without even thinking? While some of us may have, others are more inclined to ask questions first. We need to the product to convince us that we need it. That’s where good product descriptions come in.

In the buying cycle, there are a number of stages that the customer has to go through. Usually, the buying cycle goes through these steps: awareness of needs, research of products, comparison of products, purchase, and then retention. Product descriptions help with steps two and three and ultimately lead to step four, purchasing.

Details

Give me the deets! Customers are curious, and many times, they’re looking at your product descriptions to see things like: where the product was made; if it’s organic or natural; if it’s clothing, what material it’s made from, if the sizes run bigger or smaller than average, etc.

Adding accurate details of your products gives your customers a better understanding of how exactly their money is being spent. After all, an online store might be more convenient, but you can’t test out products and examine them up close like you’d be able to do at a brick and mortar store.

Be clear, be concise, and be exciting with your product descriptions.

Improved SEO

Do you know about Search Engine Optimization? One of the key components of improving your SEO is using keywords on your website that are related to your industry or business. Those keywords help search engines, like Google, pull up your website when people search for things online, and they can help your website “rank” higher than other websites in search results.

When writing product descriptions, keep in mind specific keywords that you can use to boost the search engine ranking of your products. For example, if you’re a boutique or another type of online retail store, you’ll want to include descriptive words for your products, such as the color and type of clothing, the materials used to make it, where it was made (Made in the USA), etc. These words help people find your store when they search for things like “dresses made in the USA near me.”

Images can also be optimized for keywords (in the meta information and alt tags), but it’s really the content of your web page that helps to rank it higher in search engine results.

Make sure you’re paying attention to how you write your product descriptions. They’re more helpful to your online business than you might think.

How To Hide Spammy or Inappropriate Comments On Instagram

Have you ever received a comment on an Instagram post that seemed either spammy or wildly inappropriate? If you have a public Instagram account (which, as a business, you definitely should have), then you know how much of a problem inappropriate comments can be on Instagram.

Luckily, there’s a solution to this oftentimes awkward problem.

Recently, Instagram introduced a new feature that aims to curb or completely eliminate the growing trend of uninvited inappropriate comments and offensive phrases on posts.

Inappropriate comments can really tarnish the professional look of your business. Sometimes, these comments can have links to other accounts that promote nudity or pornography, which is definitely a bad look for your business if you’re trying to appear clean and friendly.

It only takes a few steps to setup this filter, and we’ll walk you through how to do it in today’s blog post.

Options

To access the comment filter, you’ll first need to go to the Options section of your Instagram app. If you’re using an iOS device (iPhone, iPad) the options are indicated by a gear icon. For Android users, the options are three vertical dots stacked on top of one another.

Once you’re in your app options, scroll down until you see the Settings section, and then click on Comments.

This is where you’ll find a few options for filtering out inappropriate comments.

Default Keywords

Instagram automatically filters out certain words that are deemed inappropriate by a majority of the population. These include curse words, references to private body parts, and more. Unfortunately, Instagram does not list which words the default filtering includes, but it will block most things deemed offensive by a majority of the population.

All you need to do to block the default keywords is tap the button next to Hide Inappropriate Comments, and then click Done.

Custom Keywords

Need to set up custom keywords to block in your comments? Instagram allows you to do that as well.

If you don’t think that the default keywords will do the job, you can use the next area of the Comments settings to enter certain words or phrases that you also want to block from showing in your post comments.

Just type out the words you want to be blocked by Instagram, using a comma to separate each word, and then click the Done button.

Deleting Comments

Sometimes, inappropriate just fall through the cracks of the filter and end up on your posts anyway. If this happens, don’t worry; you can still get rid of the comments by manually deleting them.

Now, keep in mind, I am not talking about negative comments on your posts. You should never delete a customer’s critical comment, even if it does speak poorly about you. However, if they use inappropriate language in their comment, that does give you ground to delete the comment.

If you would like to delete a comment on a post, it’s very simple. Just go to the post in question, and click on the bubble shaped Comments button, like you’re going to leave a comment on a post (located in-between the heart and paper airplane icons underneath the post).

Hold down on the screen where the inappropriate comment is located, and then click the trash can icon at the top of the screen.

That’s it! The comment has been deleted, no questions asked.

Reporting Comments

Reporting a comment is as simple as deleting one. You’ll go to the comment on your post and long press on it, just like you did when deleting a comment.

But, instead of pressing the trash can icon, you’ll press the octagon with the ! in the center of it.

Instagram will ask you why you are wanting to report the comment, and you can select either Spam or Scam, or Abusive Content.

Reporting is great for not only getting the comment off of your post but also letting Instagram know that the user who posted the comment is improperly using Instagram and going against its Terms of Use.

That’s it, really. Instagram makes it very easy for users to protect against unwanted and unnecessary comments. Protect your brand and your customers from dangerous spam accounts, and inappropriate comments by using the settings available to you in the Instagram app.

5 Ways To Get More Wholesale Sales

As a wholesaler, you’re always looking to work with more retailers to get your wonderful products into their stores, and in turn, into the hands of happy consumers.

Whether you’ve been in the wholesale game for years, or your brand new to the experience, we’ve got five great tips that can help you revitalize your wholesale strategy, and get more wholesale sales.

Customer Service

Treating your customers right is crucial to gaining their trust and their business. When you’re a wholesaler, your customer service is aimed at buyers and retailers, and not your typical shopper.

Be sure to give buyers of your wholesale products the respect and patience that you would expect if you were on their side of the conversation.

Customer service is the first great step in earning yourself more wholesale business.

Great Deals

You know what everyone loves? A great deal.

I love shopping online, and getting special coupon codes, BOGO offers, and free gifts when I make a purchase.

You can implement the same strategy for your wholesale business. Whenever you’re partnering with a new retailer, give them a special discount to sweeten the deal, such as a new partnership discount, or a one-time offer.

Customers love incentives, and so will retailers.

Create Great Marketing Material

Are you creating engaging marketing materials that capture the attention of retailers looking to partner with you?

Are you giving them enough reason to choose to buy your products over your competitors?

Many times, we get into the routine of doing the same type of emails and advertisements, or we get lazy with our social media presence.

If you want to be a successful wholesaler, you can’t fall into the trap of the status quo.

Marketing yourself is all about creating something that tells customers what you’re trying to sell them, while at the same time making it interesting enough that they won’t look over what you’re trying to sell.

Focus on new ideas for marketing yourself, and show buyers why your product is the right fit for them.

Referral Programs

Have you ever thought about setting up a referral program for businesses that mention you to their friends?

Referral programs have been proven to work in many retail industries, and they can be used for anything from free offers or great discounts.

For a wholesale referral program, you could offer your customers who refer you a discounted price for their wholesale purchases for a certain amount of time (1 month, 6 months, 1 year, etc.)

These kinds of programs work to give your loyal customers more reason to stay with you, and they also help spread the word about your great business.

Reach Out

Local advertising and media relations are sometimes the best way to broadcast to people that, “Hey! I’m out here, and I want to partner with you to sell my products in your store.”

Reach out to local newspapers to see if there’s a special features section of the newspaper where they do profiles on business owners. It’s a great way to reach the folks around you, who are sometimes your biggest buyers.

You can also see if you can shoot a commercial to be aired on local TV stations, as a way to advertise in your community.

It’s always a good idea to develop a business relationship with the people of influence that surround your community. Start locally, and then expand out from there.

Utilize these 5 tips for getting you more wholesale sales, and see how much your business can grow!

6 Tips For Writing Your First Blog Post

So, you’ve decided to write your very first blog post. Where do you start? How do you write something that’s easy for your readers to digest, and won’t take up too much of their precious time?

Blog readability relies on formatting your blog posts correctly and making important info stand out to your readers.

Here are a few quick tips to better format your blog post, and make it as effective as possible.

Headings

Headings are larger bits of text that break your blog post up into key points and specific information.

That large, bold text that you see above these first two sentences? That’s a heading.

Headings help to inform your customers about which topic they are about to read through, and it also makes your blog posts much easier to skim through.

For example, if I’m looking for organic soap in a blog post about all the soaps you have to offer, I’m going to skim your blog post looking for the word “Organic.” If I see that word on a line of its own, bolder and bigger than the rest of the text, I’m going to read that section of your blog post first.

Short Sentences

Shorter sentences are preferable to longer sentences.

It’s much easier to digest information when it’s in bite-sized pieces.

Longer sentences are harder to skim through, and often lose your audience’s interest before they get to the end of it.

Lists

Why use lists? Here are a few reasons they’re awesome.

  • Lists are much easier to skim through.
  • They are easy to make.
  • They help you to break out bits of info that you really want people to understand.
  • No one wants to have to search through long blog posts, or big paragraphs, for the information they want.

Bold & Italics

Bold and Italicized information are two great ways to make important words stand out to your readers.

Just make sure you don’t make the mistake of bolding and capitalizing your info. YOU’LL LOOK LIKE YOU’RE YELLING AT YOUR READERS.

Same thing with italicized info. Don’t italicize all of it, only the most important info.

Links

Links are important. Not only for backing up any information or studies you might cite in your blog post, but they also help build your network of sources. Some of those sources you link in your blog post might reach out to you for further collaboration.

Images

People love to visualize information. Walls of black and white text on a page can seem intimidating to many readers.

It’s better for your readers’ sanity, and for the design of your blog post (yes, blog posts can have design and artistry to them) if you break up those long blog posts with some interesting images.

Follow these simple steps, and make your blog “pop” with an easy to read and vibrant design!

Improve Your SEO Through These 3 Content Marketing Tips

We’ve talked numerous times on this site about the importance of increasing your website optimization (SEO) in order to improve your rankings in search engine results.

Most of us know that things like keywords and optimized meta information are important for getting your site found when people search for specific things.

But, there’s a difference between knowing something, and incorporating that something into your content marketing strategy to get results.

Website optimization is about more than just stuffing your website full of keywords; it’s about applying those tools to your website in natural ways that don’t seem forced.

Here are 3 key ways that you can start incorporating some of the things you know about website optimization into the content you’re creating each day on your website and in your blog.

Keywords

Used to, what’s known as “keyword stuffing” was the way that most marketers approached the idea of using keywords to optimize your website.

For a lot of companies, this strategy worked and continues to work. However, this approach doesn’t work as well as it used to.

Nowadays, Google and other search engines prioritize the variety of your keywords, rather than stuffing your website full of one particular keyword.

For example, if you’re a candlemaking business, you don’t want to just use the keyword “candlemaker” over and over again on your site. Try variations, like “handmade candles,” “homemade candles,” and “artisan crafted candles” to diversify the keywords you’re hitting on your website.

Try variations, like “handmade candles,” “homemade candles,” and “artisan crafted candles” to diversify the keywords you’re hitting on your website.

This helps to increase your site’s organic traffic by hitting those secondary search terms that your customers might be typing into their search engine.

Readability

Readability, also known as skimability, is how easy it is for your customers to skim through your website, and pick up on the information they’re interested in.

But how do you increase the readability of your website, and why does it matter aside from helping your customers?

Readability has a huge impact on your website’s engagement data. These days, Google takes into account how long people stay on your web page, how quickly they leave it, how much they engage with it (such as clicking on links), and more.

To make your website more readable, be sure to:

  • Arrange information into bullet points, like this!
  • Keep your sentences short.
  • Use bold and italicized words to highlight important bits of text.
  • Try to keep everything in the active voice, rather than a passive voice.

Link Out To Credible Sources

Linking to credible sources on your website, whether that be through blog posts or normal website content, is important for improving your website’s SEO. Why? Because Google is beginning to pay attention to this as well.

When you link to credible sources or highly influential websites, you’re showing not only your user base but also Google that you are a credible website yourself.

It also opens up new opportunities for your website, and your blog content, to be shared by the website’s that you are linking out to.

When they see that you linked to their website, you open up opportunities for them to share your website or blog post on their social media accounts, website, and other places.

Linking is great for networking!

Take a look at this Whiteboard Friday from Moz for more on external linking and how it affects SEO.

Thanks for reading, and check back next Friday for another helpful marketing tip!

Update Your Business Information To Help Your Customers and Your Ranking

It’s always important to keep your customers up-to-date on information that they might be interested in. One of the most important bits of information that always needs to be monitored and kept up-to-date is your contact information.

When’s the last time you checked your listed phone number, or address, to make sure it reflects your current, most accurate information? Many times, this information is looked at whenever a business moves to a new address or acquires a new phone number or email address for their business. But sometimes, in the chaos and confusion of moving, this information gets forgotten about, and your old contact information could be left on your website, your social media pages, or your business cards.

This causes a problem, not only for your customers who are trying to contact you or find the location of your business, but also for search engines such as Google who might get confused and list your business improperly on Google Maps.

Not only that, but mislabeled information for your business could hurt your websites and cause you to not rank as high on search engines as you would like to be.

When claiming a business on Google My Business, you’re giving Google basic information about your business so you can show up properly on both their Maps service and on search engine results. If this information is out-of-date, or incorrect, Google and search engines could punish you and cause you to rank lower. It’s always important to have the most up-to-date information on your website and sent to services like Google, Apple Maps, and Yelp.

The same goes for your social media accounts, especially Facebook. Your Facebook Page for your business has a section where you can list all of your important contact information, including your physical address, phone number, and email address. Lots of customers use social media to research your business before deciding to shop at your store or buy from you online. If your information is incorrect or outdated, that’s an immediate red flag to people. They’re less likely to trust you with their money, and might even think you’ve gone out of business!

Keep all the important info current on your contact sections of your website, social media pages, and other promotional materials to make sure your customers always know how to reach you.