Content marketing is nothing if not dynamic. It allows you to change your marketing focus as easily as changing your socks. All it takes is the next blog post or social media update to take your strategy in an entirely new direction, and that’s why it’s so useful regardless of your type of business. With summer finally upon us, here are some tips for taking your content marketing in a warmer direction.
Add Summer to Your Theme
Although your emails and blog entries are probably already light and fun, you need to make doubly sure you keep them from getting too heavy during the summer months. Your customers are thinking about vacations, hitting the road or getting away from it all with some other summer activities. As such, you need to manufacture marketing to match. Try to structure content to take advantage of this focus on fun and sun.
Everyone likes to save a few bucks, and seasonal marketing is always an eye-catcher. Whether you’re a nursery and greenhouse offering a discount on live plants or a local gift shop with a 10% off sale, adding a bit of summer to your sale is sure to catch a few more eyes.
Tips and Tricks
Summer heat can cause some issues as well as provide the opportunity for a good time. Promote yourself as an industry expert by offering your customers some valuable summer advice. Even if your business isn’t easy to situate in a summer context, you can still provide a few ways customers can beat the heat. Helpful tricks and tips will give your customer a reason to click.
Don’t let summer pass you by without taking full advantage of its marketing opportunities. Use the season to provide your customers a reason to come back!