By now, you’ve probably heard of the content sharing and discovering platform called Pinterest. It’s a great social media tool that lets users finds, share, and save content from a wide range of interests, from DIY projects to discovering delicious new recipes. But did you know that it’s also a great tool to integrate into your business’s social media branding strategy? Check out the top five reasons why you should get started using Pinterest for your business.
Create Relevant Boards
When you pin your content, you want it to be easy to find for anyone who stumbles upon your profile page. The best way to help followers find what they’re looking for, place your content into relevant boards. Are you a restaurant? Create boards divided into categories like Appetizers and Desserts to show off your dishes. Pet Supply Store? Divide your boards by different pets or types of products (food, toys, etc.). The more precise you make your boards, the easier you’ll make it for your customers.
Use Great Visuals
The Internet is a tapestry of eye-catching photos, gifs, memes, artwork, design and more. Customers are much more likely to engage in your content if it’s visually appealing. In fact, 40 percent of people will respond better to visual information rather than simple text. Pinterest is a great place to show off your visuals; it’s practically built around that idea! Use vivid visuals with engaging photos or artwork to get your customers’ attentions.
Make Your Pins Inspiring
Pinterest is a place where people go to get inspiration for their next big passion project, or new hobby. So, make sure to make your pins inspiring to your followers! This means pinning fun DIY projects, recipes, inspiring quotes, and great products. People can find inspiration from many different sources, so experiment to see what gets you the most repins and likes.
Engage With Customers
Customers love to know that you appreciate them and are paying attention to what they post on your content. If a customer repins your pin, comments on something you’ve posted, or likes your pin, it’s totally okay to engage with them. It shows your customers that you’re not just a faceless zombie; you care about what they have to say, too!
Share Influencers Content
Do you know your influencers? You should! These are the people or businesses that work in the same market as you. It’s a great idea to share your influencers content on your own page, or like their content — especially when you first start out. This helps you build a relationship with your influencers, that could ultimately benefit you in the long run.