Online ads are…not the most exciting things in the world. They’re necessary for getting your products in front of potential customers, of course, but how often do you find yourself ignoring an obtrusive ad because it gets in the way of your web browsing experience? It’s no wonder that the number of people using ad-blocking software is 200 million people and growing!
Ads are important for increasing your revenue, but if your ads are turning people away, they’re not really doing you much good, are they? Luckily, we’ve got a few tips that can help you get back on the right track with your online ads.
Make It Pleasing
One of the keys to a great ad is making sure it’s designed in a visually pleasing way. No one likes to see a banner ad, or crawl ad that is just awful to look at, a.k.a. bad typeface, gross colors, ugly images. You have to draw customers into your ad though an awesome design. And just for the record, most of the time a simpler design works better than a really busy design that’s full of way too much text and info.
Make It Interesting
How does your ad present itself? Do you have an image of the product you’re selling, or have you gone a more creative route? There’s a balanced game that you have to play between keeping your ad visibly pleasing but also making it interesting and attention-grabbing. Think about some of the ads that have attracted you as a consumer, and look to emulate some of those ideas.
When you go to a website and an ad immediately hits you in the face with its intrusiveness, how do you feel? Do you feel uncomfortable, or irritated? It’s called steamrolling, and it’s never fun for the consumer. It creates an immediate feeling of irritation in a visitor to your website so that instead of them easily accessing the information they came to your site looking for, they are forced to exit out of one or more pop-up ads. It makes your website a nightmare for visitors. Google has even begun punishing websites that use this kind of intrusive advertising on their sites by ranking them much lower than sites who don’t employ these types of ads. Don’t prevent your customers from easily visiting your website. Instead, integrate your ads smoothly and seamlessly into your website.
Make It Worth It
What’s the point of online advertising? It’s to attract customers to your website so that they’ll make a purchase, right? Then why would somebody click on your ad if you aren’t offering them a deal that they can’t find anywhere else? Answer: there is no reason, and they won’t click on it. If your goal is to get customers to click on your online ad, you need to give them a clear reason to do so. That means offering them an awesome deal that they simply can’t refuse, and clearly displaying the deal on your ad.
By following these few simple tips, you can begin to transform your online advertising strategy and bring in more customers to your website than ever before.