We’ve all been there. The website discovered after following an interesting link that immediately caused a headache. The splash page was nonsensical and didn’t give any idea of what the site was for. It was necessary to click a series of links to get to any merchandise at all, and when something interesting was located, there was no indication as to what to do next!
If you’re like me, you clicked away from that site about 2 steps ago. But it’s true that even though they are becoming more and more rare as websites become easier to use and set up these sites still exist. Whether your page is as bad as the one described above or not, here are 3 ways to ensure your content is accessible and valuable.
3 Steps to Streamline Your Website
- Brief and to the point - This applies to all the copy on your page, but especially your splash page. When a customer arrives at your page, they should immediately know what you do and how to access what you do.If you sell a certain kind of merchandise, say so and include a call-to-action that tells the customer what they should do next.
- With links, less is more - There is only one way to navigate a website, and that’s through clicking links whether they be on the navigation bar or embedded in the text. If you have too many links on your nav bar, the customer can become confused and not know where to go next!
You don’t want your customer to have to “drill down” through too many steps to get to your product, but your main navigation needs to be simple and uncluttered. If you have more than seven links in your primary navigation, you might want to rethink your categories.
- Put Your Most Important Content First - Your call-to-action needs to be front and center on every page. Your customer should never find themselves ignorant of where to go next, and they should always be heading in the direction you want them to go: to your products and services!
Don’t confuse your customers! Make your site accessible and easy to navigate and you are sure to see an uptick in traffic.