Personalized Products: Let Your Customers Promote You
Gaining customers through business marketing is a major focus for every business. It is a given that name recognition and customer referrals are tried and true ways to gain customers, but how do business owners make this happen? One way is through personalized products. In this FG Market newsletter, we will show you ideas and vendors to help you market your business using personalized products. Logos on ink pens, labels, or candies are ways to put your name out there as a reminder to your customers. With the vendors shown in this newsletter, you’ll see how easy it can be to market your business using a variety of personalized products.
Let’s start with the fun and enthusiastic Century Marketing Corporation. One idea they offer is custom hang tags; used to showcase your logo or image. When a customer buys an item as a gift, these eye-catching tags can be left on by the gift giver, thereby giving your business added exposure after the sale. Everyone at a bridal shower, birthday party or gift giving event can see that the item selected by the giver was purchased from your business.
Century marketing also has an extensive selection of plastic bags, which can take on a life of their own. As these bags - custom printed with your store name - get carried home, to the office or a restaurant after shopping, they continue to promote your store. Imagine all the places your business name will end up when printed on a reusable bag. When a customer re-uses one of your logo-printed bags or gift boxes, they passively advertise for you. Custom labels, bakery labels, and mailing labels are great marketing tools also offered by Century Marketing.
We turn pictures and thoughts into candy; this is the slogan of Custom Candy Concepts. Hard candy lollipops, just one of many candy options from this Georgia-based company, would be good for special giveaway promotions, and can be printed with just about anything. Custom Candy also has a product called Chocolate Cards. These great-looking and tasty chocolate cards are about the size of a business card and can be used as enclosure cards too. Cards can be custom made to promote your shop; you can use your own logo and custom art.
These unique items would be really great handouts at trade shows or as thank-you promotional gifts. Promo products, such as the lollipops and chocolate cards, offer an opportunity to get and keep your name recognized. Every product with your name on it is a potential marketing tool. The more customers see your name and recognize your logo, the more likely they are to shop at your store and tell others. Take a moment and think of the last logo item you can think of…..makes you want to go there doesn’t it?
How about a product that is unmatched and environmentally-friendly? Photosilk offers all that and more. Their high-quality microfiber cleaning cloths are something everyone needs; they are safe to use for cleaning and protecting products like LCD screens, DVD/CDs, camera lens, binocular lens and eyeglasses. When imprinted with your company logo, Logosilks make great promotional items that can be used to drive sales of existing products, given away at trade shows, used as calling cards or as a way to guide people to your website.
Since the Logosilks are handy and reusable, your company name will always be at hand. (I bet as you’re reading this very newsletter, your screen needs to be cleaned!) Just as your screen or eyeglasses need to be cleaned, so do your customer’s. Give your customer one of these fabulous Logosilks and as your customer uses it, they will be reminded of your store. What a great universally-appealing promotional product!
Magnetic Bookmarks gives you several reasons why their product is great for promotion. With colorful designs on the front, their bookmarks have magnets on both sides to hold pages secure and they can even be used to mark a line on a page. Your business name can be printed on the back of the bookmarkers, which can then be used to reactivate old customers or as a thank-you to loyal customers. The bookmarks are lightweight enough to be included in any mail out, and with your name on them, simple reminders for existing or new customers.
Why not use every tool you can to promote your business and generate sales? Any product personalized is going to maximize your exposure. Labels, candy, custom microfiber cloths and even bookmarkers, are easy to obtain through the many wholesale personalized products at FG Market. Keep in mind that every item with your name or logo on it is a marketing tool that adds to your company’s name recognition. When you give away a promotional item, you make your customers happy with a free gift and they, in turn will go on to sing the praises of your company to others; a win-win for all.
While browsing FG Market’s personalized product vendors, you will see many wonderful ideas for personalized products for your business. It has been said, “It’s not your customer’s job to remember you. It’s your obligation and responsibility to make sure they don’t have the chance to forget you.” Promotional marketing via personalized products is the best way to get and keep your company’s name out to your target market.
Author: Leigh Morrisett
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