The best marketing strategy is one that capitalizes on every opportunity to promote your Unique Selling Proposition. Sales are converted when a consumer believes that your product is unique and will meet their particular needs. The best way to accomplish this is to use every opportunity to let the consumer know your unique selling proposition including the benefits of your product or services.

Your FGmarket profile page is an excellent opportunity to accomplish the above goals. This indispensable marketing tool will give you a competitive edge. With your FGmarket profile page you can showcase your products and services in a way that demonstrates the benefits that customers will receive when they do business with your company.

How can you create a dynamic profile page that will attract customers? Incorporating three basic aspects in your profile page will produce a valuable resource for you and your customers.

Incorporate Keywords

Incorporate keywords that describe your products and services. Use the words your customer would use to describe your products and services. Customers and search engines will be drawn to your keywords. Be descriptive and paint a picture of the benefits of your product. For example: instead of “we have jams and jellies” try “Our homemade jams and jellies come in convenient mixed flavor packs in glass containers with eye catching labels perfect for gourmet gifts baskets or individual gourmet food items.” Customers looking for gourmet gift basket products or gourmet food items will now see your product as something that will benefit them. The keyword phrase homemade jams and jellies will attract vendors looking for something more than a sweet spread. By adding homemade the perceived value of your product increases.

Detailed Product Information

Detail the benefits or give customers tips about how to market your product. For example tell the customer about your jellies. Example: Our jelly line contains traditional berry flavors as well as interesting berry combination. Interesting jelly combinations are blackberry/habanero, raspberry/cilantro and blueberry/jalapeno. With our jellies you can give your customers a unique spicy sweet treat. Tips for selling our jellies. Create Cinco De Mayo gift baskets containing our jellies, a string of peppers and a cornbread mix.

Specials & Promotions

Use your profile page to announce holiday promotions, closeout specials or introduce new product lines. This is a very cost effective way to let your customers know about special promotions and very compatible with other marketing tools. For example: direct mail postcards have limit space. Place teasers about your holiday special on the postcard with a link reference to your profile page. You can put a more detailed account about the promotion and photos on the profile page. Catalogs can be an expense to produce but your profile page can house photos of your product without an extra cost to you.

You can also use the profile page to link to pages on your website. You can give information about a specific product on your profile page with a link to the product page on your website. This will create an opportunity to enhance your linking strategy.

Review the Company Profile image gallery below for more ideas and samples of how to promote your products and services using the available features in your Company Profile.

Editing your company profile is just one of the many features FGmarket offers to help promote your business online.   After you’ve had a chance to view the sample company profiles listed above, click here to login to your account and start updating your profile now.

If you are a Premium FGmarket vendor and haven’t already registered for online access to your member login, click here to register online now!

As you can see, there are many ways in which your can use your profile page. The profile has been developed to make it easy for you to add text and photos at your convenience and at no extra cost. So why pass up the opportunity to promote your company’s products and services. Get started now and let the world know about your unique selling proposition.

Tags: company profile, FGmarket features, Marketing Ideas, Marketing Tips, Vendors Only

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