Many of you are either resellers or wholesalers, and we are all consumers! My marketing quick tip for this week is about building relationships with your customers! The best way to grow your business is through your existing client base. Here are a few thoughts…
- Know who your customers are! Where do they live, what are their lifestyles and habits, what are their biggest priorities and worries, how much money do they make, etc. Your marketing strategy must start here!
- Next, know what your customers want. You cannot sell products to a customer who does not need them because they simply won’t come back. Not only is it essential to know what they need, you should anticipate what they will need in the future.
- Do you offer products/services they need/want? Are your product offerings within the financial means of your customers? How can you make their experiences with your company better?
How can you accomplish these things? Talk to your customers! Social Media is a great way to uncover all of this information and more! You might also consider online, e-mail, and/or in-store surveys to pinpoint how customers found your company and why they chose you. These insights will help you to focus on what the customers really want!
Maybe you already do all of these things, that is great if you do! Its important that you continuously maintain up-to-date information about your customers in order to stay relevant to them.
*Look for these tips every Wednesday! Also, if there is a marketing topic you have a question about or need advice, feel free to message me on here and I will answer you directly or bring it up the next week!*
In the mean time… check out some our newest Vendor Spotlights I have written this week! We have some great vendors! FGMarket Vendor Spotlights
Let me know if this is helpful!