If you have a blog for your business, one of the most important aspects of managing it is trying to reach the most people with what you have to say.
With millions of articles shared through social media and email each day, it might seem difficult to get your blog noticed. But here are some tips that can help you get the most shares out of your posts and increase your reach exponentially!
Titles Are Key
When creating a blog post, you want it to convey the main message behind the post, but you also want it to grab the attention of people who are casually skimming through your site. There are two main elements of a compelling title.
Include a number in your headline. Numbers grab people’s’ attentions, and no site does that better than Buzzfeed. Just check out any article on their website, and you’re guaranteed to see hundreds of posts with numbers in the title, such as “14 Ways To Increase Your Likes on Instagram” or “26 Pictures of Cats Wearing Tiny Hats.” Numbers, especially odd numbers, draw in customers, and make them want to read more of what your have to say.
Power words are great attention grabbers. Words such as “Hot,” “Fresh,” or “Amazing” are great words to use in headlines, because customers will want to read to find out why something is “hot” or “amazing.”
Add Share Buttons
Before the invention of Facebook or Twitter share buttons, articles were shared by grabbing the URL of the current page of the website, pasting that URL in an email, and then sending it to a friend or colleague. These days, social share buttons make it easier than ever for customers to share an article they like with others. Be sure to get these buttons set up on your site, and place them at the top of the article for maximum exposure.
Your posts meta information is highly important to getting info out on search engines. For example, using the correct meta information and tags on a post will help your post to show up much more frequently on search engines like Google. It essentially tells search engines to show your post whenever someone searches keywords related to your blog post. If meta information is somewhat foreign to you, don’t fret! There are thousands of websites out there that can help to explain how this info works for your benefit.
Share, Share, Share!
With so much info out there on the Internet, sometimes your post can get lost if you share it during a busy time of the day. So make sure to share your post more than once during the week that it’s published. You can use the acronym ICYMI (which stands for In Case You Missed It) in front of posts to let others know it’s a previous post, and not a new one. Just don’t share too often; you don’t want to overload people.
There are so many different ways to share your posts in order to get the most views, so it’s best to experiment with different strategies to see which one works best for your business!