Keep up with the latest trends, marketing tips & product info.
As the chill of winter sets in, there’s nothing better than transforming your space into a cozy haven filled with warmth, comfort, and all the little touches that make a house feel like home. We’ve rounded up a collection of our favorite vendors who offer everything needed to get cozy this season—from fragrant candles and festive decor to self-care essentials and delicious treats.
Continue reading “Get Cozy with FGmarket!” »
With the holiday season sneaking up fast, it’s time to start preparing your shelves with exciting products that are perfect for the gift-giving season. The right selection of wholesale items can transform your store into a one-stop holiday shop, driving both traffic and sales. Diversify your store with high-quality products from our trusted vendors!
Continue reading “Get Ready for the Holidays with FGmarket” »
Boost your bottom line by adding small, tempting items on your store’s floor or website—perfect for catching your customers’ eye for a last-minute sale. Consider adding smaller items like tasty treats, jewelry, home items, cards, and other gifts that are perfect for last-minute add-ons. Don’t know where to start? We’ve got you covered!
Pro tip: Don’t forget to check if the vendor has badges! Vendors will display badges if they’re organic, eco-friendly, made in the USA, Fair Trade, vegan, women-owned, minority-owned, veteran-owned, keto-friendly, paleo-friendly, or collegiate.
Whether you’re looking to add something sweet or something useful, FGmarket has the perfect selection of vendors to fit your needs.
Fall is just around the corner, which means it’s time to refresh your inventory with the latest predicted trend! We’ve been keeping an eye on what’s hot and what’s next in the wholesale world. Whether you’re a florist looking to add something fresh to your shop or a gift store owner planning for the season ahead, these predictions will help you stock up on what your customers really want!
Continue reading “Fall Trend Predictions for Wholesale Buyers” »
School is (almost) back in session! As back-to-school shopping begins, students and parents will be on the lookout for quality products for this school year. We’ve picked some FGmarket vendors that we think have the perfect back-to-school essentials.
Continue reading “Back-to-School Essentials with FGmarket” »
Summer is officially here! From time in the garden to big Fourth of July celebrations or casual cookouts, people will be looking for products to elevate their summer experience. We’ve picked a few of our favorite FGmarket vendors with the perfect products for summer!
CTW Home Collection has an outdoor living and garden collection full of unique items your customers will love for their backyard space! They also offer a line of Americana decor that’s great for a patriotic party. You can visit their vendor profile here.
Hummingbirds are always a crowd favorite in the summer! If you’re looking for quality hummingbird feeders and supplies, Hummer’s Galore has just the thing! Hummer’s Galore hummingbird feeders are beautifully designed and durable, and come in a variety of graphic prints to suit any interest. Visit their vendor profile here to learn more.
Audrey’s has a wide selection of indoor and outdoor decor to fit whatever summer vibe you’re looking for! With indoor collections like Gardner’s Grove and Stars & Stripes, and dozens of garden decor pieces, your customers will love what Audrey’s has to offer. Click here to visit their vendor profile.
For the backyard partiers, Village Wrought Iron has a ton of decorative wrought ironwork in their outdoor collection that make great gift items for a porch or patio. Choose from welcome signs, cutouts like flags or bears, garden stakes, and more! Visit their vendor profile here.
Celebrate the summer in style with these products and more from our FGM Wholesale Vendors!
Are you a budding entrepreneur with a passion for flowers? Do you dream of creating something that brings joy to people’s lives? Starting a flower shop could be the perfect venture for you! In this guide, we’ll walk you through some of the basics of getting started, from defining your audience and developing your brand to the logistics of stocking a store that will set you up for success, and more!
Before you start your flower shop, it’s essential to understand who your target customers are and what sets you apart from competitors. Are you catering to busy professionals looking for convenient bouquet deliveries? Maybe you’re focusing on weddings and special events? Take some time to research your local market and identify the demographics and preferences of your potential customers. Understanding their needs will help you tailor your products and services to meet their expectations!
Your brand is more than just a logo or a punny name—it’s the personality and identity of your business! Think about what will set your flower shop apart from the competition. Will you be known for your unique floral arrangements, exceptional customer service, or eco-friendly practices? Define your brand values and use them to guide your marketing efforts to create a cohesive brand identity that resonates with your target audience. Here are a few things to consider:
Aesthetic – Your aesthetic will guide you when developing your brand! It doesn’t matter what kind you choose as long as it’s consistent, refined, and meaningful to you. It’s important to think about how your aesthetic will align with other elements of your plans.
Tone – You want to maintain a clear and consistent tone and voice. Your tone should match your aesthetic and be applied anywhere you’re speaking as your brand. This could be on your website, social media platforms, or any other form of written content coming from your business.
Online Presence – It’s 2024 and no matter if you plan on primarily doing business in person, it’s essential to have an online presence. Online shopping is bigger than ever before (yes, even when ordering flowers), so you’ll want to include e-commerce capabilities on your website. If you need some help with this, Flower Shop Network offers websites specifically designed for florists! Your online presence also includes social media platforms. Social media lets you show off your creations, establishes credibility as a business, and keeps you connected with customers!
The real fun can begin now! Develop an idea of how you want your flower shop to look. Are you just selling flower arrangements? Will you sell gift items? Should you call yourself a boutique? Once you determine what kind of products you will offer, you’ll need to understand the price point you can afford to sell your arrangements and products in order to make a good return on investment (ROI).
Many businesses purchase products in bulk from wholesale vendors at a discounted rate. Vendors usually list their products on wholesale marketplaces, like FGmarket, where you can find multiple types of products all in one place. Connect with floral and gift wholesalers, stock your store, and get to creating! Starting a business, especially a flower shop, is an exciting journey that requires careful planning and dedication. By defining your customers, developing a strong brand, and connecting with the right wholesalers, you’ll be well on your way to blooming success!
Mother’s Day is quickly approaching! If you’re still not sure what to get the woman who has given you so much, we’ve compiled a compelling gift guide featuring products from some of our vendors that she’s sure to love! Whether you’re shopping for your mom or stocking your shelves with products for your customers’ moms, check out our 2024 Mother’s Day gift guide.
Continue reading “Tips & Trends: Mother’s Day Gift Guide” »
Easter is on its way! This year Easter is March 31, and if you’re still looking for some themed products to add to your inventory, we can help! We’ve picked out some of our favorite FGmarket vendors with products just for the Easter season.
Continue reading “Tips & Trends: Easter Products” »
As days become warmer and nights become shorter, we prepare ourselves for the upcoming summer season. This summer is a time for fresh beginnings with a newfound hope of better days ahead. As several floral holidays remain right around the corner, our FGmarket vendors are stocked and ready to help you make a splash this season! –