Reviews are important for maintaining customer satisfaction and improving the trust between you and your customers. Not only that, they can also improve your SEO rankings because the big boss in charge of searches, aka Google, pays attention to the reviews you receive, especially through your Google Business listing.
Sometimes, however, it’s hard to get customers to actually leave reviews for your business (well, that is, until they have a negative review to give out. Then, they’re more than happy to tell you how they feel).
Do you need some assistance with getting your customers to leave your more reviews? Here are a few simple things you can do right now to encourage more customer reviews.
Ask For Reviews
The simplest thing you could ever do is just ask people to leave you reviews.
A lot of businesses try everything under the Sun to get people to leave reviews, but they always manage to skip over the easiest strategy: asking for a review.
You can ask for reviews in a ton of different ways: through email, social media, marketing material, or in person.
Simply asking someone for a review is often all you need to do. Many times, customers don’t even know how or where to leave you a review, or that they even have the option to do so.
Make them aware of how important it is to you and your business for them to leave you a review.
Give Them A Reason
Why should someone leave you a review? Aside from the obvious benefits that it gives your business, people need to know why they should even put in the effort to do so.
A lot of businesses have integrated some type of reward for customers who leave them reviews, such as discount codes or free products.
Give your customers a reason to leave you a review, and encourage them with freebies and discounts that give value to the effort they have to put in for leaving a review.
Respond To Reviews
Do you respond to your reviews? No, I’m not just talking about the positive reviews that you receive; those are easy to respond to. I’m talking about ALL of your reviews, both positive and negative.
Responding to reviews gives your business credibility online, and can help boost your SEO rankings in the eyes of Google. Yes, even responding to negative reviews is beneficial to your company.
Remember, however, when you respond to negative reviews, do it in a way that’s both professional and respectful. Never get into a fight with a customer that has left you a negative review, and don’t try to defend yourself over small issues, like a shipping mistake or less than perfect customer service. You can’t please everyone all the time. Remember that when it comes to the reviews you get.
Reviews are extremely beneficial to your perceived integrity and reliability. Make sure you’re getting reviews from customers to not only improve your brand awareness and trust, but also your SEO rankings!