According to the Greeting Card Association, Americans exchange seven billion greeting cards every year. But what is the purpose of a greeting card? For many, greeting cards are used to convey sentiments they find hard to express. You can illicit or convey an emotion with the written words of a greeting card. And in order to sell stationery and greeting cards, you need a competitive edge to market them. Let's face facts. With cards and stationery, you are directly competing with box-stores. More bluntly, you are competing with cheap, generic greeting cards and stationery products. So how can you capture part of the massive greeting card market? The key is selecting cards and stationery products that are unique and speak to your customer base. Finding Uniqueness Leads To Success Pet Oriented Greeting Card Uniqueness abounds in the greeting and stationery card world. The key is speaking your customers' language. Do your customers love their pets? Pet oriented [...]