Has your concept of selling outdoor furniture, garden/patio items or inspirational products become stagnant? Are your outdoor products relegated to the same old worn out uses and marketing spin? Do your inspirational products need inspiration?
Good salesmanship comes from seeing a myriad of potential in a product, as well as helping your customers see the hidden potential. Think outside the box. Outdoor items are not limited to the great outdoors and inspirational products can create enthusiasm in a multitude of genres. When you expand your mind, you expand your sales.
Unlock The Sales Potential Of Seasonal Garden and Patio Items
When buying garden and patio items, choose products that can have many functions or uses. Keep in mind their intended purpose, but envision other ways in which they can be used. This will expand the products’ sales potential.
For example: You sell wind-chimes, but you only display them in spring and summer. Limiting your selling potential. However, this item can be used as home décor pieces or gift items anytime of year. Therefore, you can increase your sales potential by carrying them year round.
Think about how many garden and patio items, including flags, can be used as decorative home décor pieces. By opening up the sales potential of this item to the off-season like winter, you could sell customers beautiful garden flags to hang in their home to remind them of the beauty of outdoors.
The Versatility Of Outdoor Furniture
Apply the same strategy to outdoor furniture. When buying outdoor furniture, choose pieces that will look good in interior spaces, but can also hold up to the outdoor elements.
For example: Recently a shop owner told me how he sold an outdoor sectional couch to a customer for inside their home. The customer had pets and wanted a piece of furniture that could be cleaned easily.
While speaking with the customer, the shop owner mentioned how most outdoor furniture fabric could be hosed off, and then air-dried if it got dirty. He also explained that the outdoor fabrics tend to be tighter knit, so they work well with houses that have cats. He then showed the customer a very elegantly-style outdoor sectional.
The shop owners’ keen salesmanship and ability to think outside-of-the-box helped him close the deal. Thus, making his product line profitable. Most types of outdoor furniture have a greater sales potential than just outdoor genres. Think about it. You may not sell furniture, but you can sell pottery using the same sales tactic. When buying outdoor pottery pieces, ask yourself, “Are they pretty and stylish enough for indoor use?” If so, their sales potential has just increased.
Customers Need Inspiration Everywhere
Do your products convey happiness and the beauty of a tranquil garden? Maybe they should. Inspiration products for gardens are also items that can be brought inside and sold for multiple purposes. Introduce customers to the versatility outdoor of inspirational items.
Show them how pieces can be hung in kitchens, bedrooms, bathrooms, and even living rooms. Every room needs a touch of inspiration. Don’t forget some indoor inspirational items can be great for outdoors, as well.
Taking the time to purchase stock for your shop is crucial. You need to develop a plan that offers up the best sales you can get. To do this, look for unconventional ways to mix and match products. Sell outside items for inside use, and vice versa. Think outside the box.
Looking for wholesale garden/patio products, outdoor furniture, or inspirational items? FGmarket makes it easy to find the wholesale suppliers you need. To get started take a look at the vendors below.