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Marketing to Millenials
There is a new group out there that you need to start marketing to and that's the millenials. Known as generation y, it is a group that were born between 1981 and 2000. This is an important group to market to especially since they are the second largest group and are more educated and focusing on their careers. However, how do you market to this generation? FGmarket has a few marketing tips on how you can reach the millenials. Gifts & Decorative Accessories recently featured a study on the Millenials in their June 2012 issue that stated, Marketers are targeting Millenials in their late 20s, as they invest more in their home and children. You'll also go on to read that it's important that they get the lowest price, stay with the stores and brands they know they can afford, choose the lower price over their usual brand if they can save and search online for discounts. So, this generation is all about getting the best deal that they can, especially with lack of [...]