Share Last week I continued the discussion about Social Media tools, specifically Facebook. I acknowledged ways for you to reach and interact with your customers (and potentials). When I was brainstorming my next topic, it dawned on me that I have a tendency to assume that most of you have some general knowledge of marketing, yet that is not always the case. Therefore, I am reverting "back to the basics." If you have little knowledge about Marketing or if you simply need a refresher course to generate new ideas for your business, then this is the article for you! Every marketing principle/strategy must begin at square one: the 4 P's of Marketing. This is a basic concept that marketing students learn in the beginning. However, by analyzing your 4 P's, you can uncover new ways to better market your company. The 4 P's are Product, Price, Place, and Promotion. Today I will discuss product, check back each week for the next section! Product Since you already have [...]