We are now in the third week of our four part series, "Back to Basics." I hope as you all read these, you are thinking of how your business and products fit in with everything. We are discussing the 4 P's of Marketing and have already covered Product and Price. You can click on those links to go back and read the first 2 parts to this series! It's beneficial for you to read those first if you have not already done so. This week I will be covering Place; remember to come back next week to read Promotion. You won't want to miss out on the end of this series because there will be some great tips for you to use! Place Also known as distribution, this refers to how you will get your products to your customers. Like every other Marketing "P", this factor varies with the type/amount of product you carry. If you are a wholesaler, will you have just a warehouse or will you have a store front? Many wholesalers also double as retailers. What is the most efficient way to [...]