If you regularly read marketing blogs, you’ve already heard all about the call-to-action. It’s a phrase bandied about by all the greats in the business (the business of business?) that has been repeated so often, many no longer see a reason to explain its meaning.
Still, if you aren’t entirely sure what a call-to-action is or how to optimize its use, read on!
Defining the Call
A call-to-action is what you use to spur your customer to action. It can be a sentence at the end of your blog, a button on the bottom of your email, or a statement splashed across your latest ad. Whatever you choose to use, it needs to be clear and concise so the customer knows exactly what they’re supposed to do next. Simple, right?
Absolutely, but sometimes keeping it simple is the problem.
Don’t Over Think It
Your call-to-action doesn’t have to be a mind-blowing statement or even something your customer has never seen before. It’s just a cue to direct them to where you want them to go. It can simply be a button labeled “Buy Now!” a hyperlink that says “Click here to purchase!” or anything in between.
The goal is clarity of purpose. A confused customer is a customer that gives up and goes somewhere else. The call-to-action is like a road sign. It directs the customer where to go next.
You should be using a call-to-action in every piece of content that you write. Even if the post isn’t direct marketing for you business, you should still direct the customer to your products at the end.
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