You have wonderful products in your store, but are your customers actually seeing them? Lighting is essential in any store. It's important that your customers actually see you products and that they are displayed properly. FGmarket has a few tips on how lighting can truly showcase your merchandise. Store Windows - Your window displays is what gets your customers into your store. If they are unfamiliar with your store, but see that you have a great window display, they'll most likely want to come inside. It shows off your store's personality and entices them in. Lighting is key to your windows as well. If you don't have proper lighting, your customers may not even see what's inside or miss out on your creative display. Come up with a lighting concept that highlights your store and the products properly. Light Your Entryway - Lighting can set the tone of your customer's shopping in your store. If the lighting is too dim, they may not want to come back in or even [...]