Marketing isn't something you do when you get around to it or have some spare time to work on it. It's something you must schedule time to accomplish, and it's imperative that you do so. The Importance of Making Time As a small business owner, you wear a lot of hats. You're the executive team, the financial department and yes, marketing as well. You probably do your share, if not more, of work on the sales floor and spend countless hours just trying to keep everything together. That's all important and necessary, but if you don't schedule time for your marketing strategy and implementation, what is all that other work for? If you don't successfully advertise, you're like a hamster on a wheel. You're working yourself to death but making little progress. Work Smarter Not Harder Yes, I know the heading is a cliché, but it's popularity speaks to the truth contained therein. It doesn't take long to devise and implement a marketing plan. A few hours a week is all [...]