When marketing your store, it's best to think of great ways to reach your target market. Not every market is approached the same way, therefore, you always need to think of the best possible way to target your potential and current customers. One way that you may be able to reach customers is with videos. However, there isn't just one type of video. There are multiple ways to use videos when marketing. So, which one do you choose? Intro - This video is just what it sounds like, it's an introduction to your company. It's best when placed on your website or even if you're having it featured on the news. All you do is say something short and sweet about your company and capture what your shop looks like. Be personable and think of a few sentences that captures your store's mission, statements and most importantly, what you have to offer customers. Product Demo - If your store has been around for a while, you might want to think about offering up production [...]