Christmas will sweep by next week, and as marketers we need to always be looking ahead to the next item on our list. In this case, that would be the after-Christmas sale! If you have neglected the after-Christmas sale in the past, now is your chance to get in on this lucrative practice! Not sure why an after-Christmas sale is important for you? I'm going to list three major reasons why you should be focusing your marketing energies toward your after-Christmas sale. Offload Your Christmas Stock Marketing Tip One of the best reasons to have an after-Christmas sale is to eliminate your excess Christmas stock. Once the holiday has passed, you are left plenty of items that cannot be sold at any other time of year. If you don't have the opportunity to return it to the manufacturer, you are left with the option of throwing it out or storing it for next year. But with an after-Christmas sale, you can mark the items down. You may not make much, if any, profit on [...]