Valuable content marketing isn’t just about getting a customer to view one article or social media post. Single views might be great for whatever you’re promoting at that moment, but to build a successful business, you’ll need to keep those viewers coming back for more!
Setting The Hook
The secret to repeat views is setting the hook. That means never giving all the information in one post. The customer must always be left wanting more so they’ll return to get even more information. This can be accomplished most easily by placing a sentence or paragraph advertising your next post at the bottom of each new one. It may require some thinking ahead as you have to plan each article in advance, but it’s sure to keep your viewers thirsty for more!
For social media, teasers are definitely the way to go. Give your viewers a small tidbit of information, and then include a link that takes them to a larger post with even more information. If you place a teaser at the bottom of that piece, you can keep them coming back again and again!
Reeling Them In
Once you’ve given your viewers a reason to come back, you need to continue feeding them quality information. Hooks are great, but if you aren’t giving them value for their time, customers will find somewhere else to go for the knowledge they need. As a business owner, you are a specialist. Present your advice from that angle, and you’re sure to build even more repeat business!
Building and keeping an audience isn’t as hard as it sounds. It merely involves providing quality information and presenting it so that your viewer always has a reason to come back!
Have any tips of your own? Leave them in the comments below, and don’t forget to come back next week for another great marketing tip!