A term commonly tossed around any marketing department is "branding." In a nutshell, branding is the image, or identity, by which your business is known to the public. This can refer to a logo, and often logos are part of branding, but it is by no means limited to a logo. Branding is an overall concept. For example, when I say "KFC" what comes to mind? Did you immediately think of chicken? I bet you did. Even if you attached other images as well, such as the man in a white suit, you ultimately associated it with chicken. That's branding. Contrary to popular belief, branding is not limited to large national chains. Every business in every city in the country has a brand, a way in which you are viewed by the community at large. The question then becomes, are you aware of it? Discover Your Existing Identity Marketing Tip As a business owner, you like to think that you excel at everything, but the truth is that everyone who patrons your store sees your [...]