There are many forms of marketing that you may be using to promote your business. However, it's smart to use only the strategies that are working for you. You must use the strategy that reaches your target market. So, is direct mail one of them? This week's marketing tip will focus on helping you create a strong direct mail strategy. Marketing Tip The Letter - Yes, the envelope has to be creative for them to open it for the first few times, but if the letter isn't interesting it will definitely end up in the trash. Make sure the letter contains useful information in a creative context. Create a Deadline - Create a sense of urgency for your customers to respond. Whether it's a sale or a special in your store, always create a deadline. If they think it's always at your store, they won't feel the need to visit and then they'll soon forget. Creating urgency requires them to spring into action. Information - Don't forget to include your phone number, address, [...]