One of the most important things you focus on in your store is customer service. It is extremely important to your store that you always focus on this 24/7. Customer service brings your consumers into the store and makes them repeat customers. So, this week's marketing tip will focus on 4 tips on customer service that you must always remember. Handling Complaints - What store doesn't get them? Pretty much all stores get complaints. However, you're going to get them and the best thing is to learn from them and move on. Learn how to handle complaints and be proactive about it. Don't react in a way that will scare consumers off. Already have a strategy implemented in your store so you and your employees know how to handle these types of situations. Don't forget to apologize sincerely, let them know you will handle the problem and maybe even offer them a store discount. Let them know you're appreciative that they brought that to your attention and learn from it. [...]