The purpose of marketing is to get the customer walking in your door. But in this modern age, how do we define door? Aren't all access points available to your customer doorways? They are, after all, a way to access your business. Your website, Facebook, Pinterest or Twitter pages are merely doors your customers digitally walk through. In fact, every new post you make creates another doorway, opening opportunities for a customer to find and connect with you. Beautifying Your Door Marketing Tip When the customer walks through your physical door, he is greeted by trained customer service personnel. The store is well-maintained. The products are prominently displayed and easy to find. Your specialities are highlighted and anything less impressive is downplayed. Shouldn't the experience through your online doors be as attractive and enjoyable as that which you work so hard to achieve in your brick and mortar location? Each online access point is as much a [...]