The purpose of marketing is to get the customer walking in your door. But in this modern age, how do we define door? Aren’t all access points available to your customer doorways? They are, after all, a way to access your business. Your website, Facebook, Pinterest or Twitter pages are merely doors your customers digitally walk through. In fact, every new post you make creates another doorway, opening opportunities for a customer to find and connect with you.
Beautifying Your Door
When the customer walks through your physical door, he is greeted by trained customer service personnel. The store is well-maintained. The products are prominently displayed and easy to find. Your specialities are highlighted and anything less impressive is downplayed. Shouldn’t the experience through your online doors be as attractive and enjoyable as that which you work so hard to achieve in your brick and mortar location?
Each online access point is as much a reflection of your business as your physical building. You have to maintain it with the same fastidious attention to detail. Just as you would never want a customer to see the inside of your store if all the shelves were covered with an inch-thick layer of dust, you shouldn’t want customers viewing a website or social media page you haven’t updated in months.
It is imperative that you provide the best customer experience regardless of the method that customer uses to enact their visit.
How to Keep Your Online Door Swinging Free
Making your site attractive and enjoyable is predicated on one thing, the content you generate. If you read my column, you know that I pound the podium on this issue at every turn. Why am I so adamant? Because it’s that important! The days of the static web page has passed. Search engines don’t like them, and there are just too many sites out there interacting with their visitors regularly for any customer to be satisfied with the passive approach.
Click the name for more detailed information on how to improve your content in general or for websites, Facebook, or Twitter. Thanks for reading this week’s column, and come back next Friday to check out our newest Marketing Tip of the Week. As always, your comments or questions are welcome!