Within managing any business or living your everyday life, there are etiquette rules to follow. How you talk to your customers, handle business, manage your employees, and even communicate through social media all have etiquette rules to follow. This week's marketing tip will focus on the rules of social media. Complete your online profile - With all social media, you have a section for your profile. Make sure you fill it out. Customers can get to your social media page and not really know if it is you or not, especially since some businesses share similar names. Use your business name, photo of business, and description of your store. Find a user name that represents your company - Don't pick a random user name because you think it is fun. Pick one that is relative to your company. Whenever consumers go to find you through social media, make it easy for them. Be of value - Of course, talk about your company. However, also be of value to your customers. Post [...]