I've talked about how to make your content as accessible as possible for readers and how to make it easily sharable, but now I'd like to talk about how you find those readers in the first place. I know what you're thinking, "You mean I can't just share it on Facebook or Twitter and expect it to be seen by thousands?" The answer is no, not exactly. It takes a little more leg-work if the goal is to get your content into as many hands as possible. Why Social Media Alone Isn't the Only Answer Marketing Tip Don't get me wrong, I'm not putting down social media as a marketing tool. It's excellent and if leveraged properly it can be amazing. But it's not all you need when promoting your business. You may have thousands of followers, but when you post a link, how many of them click it? 10%? 5%? 1%? Of course every click matters, but if you are looking for ways to maximize that exposure, to get your business in the minds of as many people as possible, you may have [...]