So you've been reading the column for a while and you are confident that you are properly leveraging your website through quality, engaging content and intelligent SEO practices. However, in spite of your brilliant application of internet knowledge, you aren't seeing a relevant increase in traffic. What else needs to be done? Is there anything else that could help to improve your exposure? Short answer? Yes. Google+ Local Google+ Local, formerly Google Places, acts as an aggregate of all your information on the web. Did someone review your store on a third-party site? Google will collect the review and attribute it to your store so that you get the credit. That way, all the good things being said about you and your shop are available to anyone locally searching for your industry! Marketing Tip Google relies heavily on the information provided by Google+ Local to compile their local search results. If you have a site that is maintained and up to date, you [...]