Your store is important to you. You work hard to maintain your customer base and promote your store. Therefore, you notice every little change in your store, especially when you start to see sales increase. However, do you monitor when your business isn't doing so well? Yes, it happens to everyone, they get in a bit of a slump. This applies to your online sales as well. So, how can you tell and what are some key things to look at? This week's marketing tip will focus on what to look for within your e-commerce site to tell if you're losing sales. 1. No One Shops Online - Don't just assume that your customers aren't online. This can definitely hurt you and to assume that no one is searching for what you do definitely will. Having a site and never updating it just because you assume no one is searching for you is truly a waste. If you're going to have a website, you might as well make it beneficial for you. Even if only a few people are searching for you, you can [...]