Marketing, whether online or in print, is largely communicated visually. You may have excellent copy, but for your customer to read it, they first need to see it, and that's where images come in handy. But directing a prospective client's attention to your ad is not all a good image or graphic can do for you. In many cases, the right image supersedes the need for extensive copy. As they say, a picture is worth a thousand words. What they neglect to say is that a customer is far more likely to look at that picture than he is to read those thousand words. Risk vs Reward Marketing Tip Finding a good image, like launching an effective marketing campaign, requires complete understanding of who your audience is and what you want to accomplish. Just as not every marketing campaign is suitable for all prospective clients, so every image does not appeal or send the right message to your target audience. You'll have to do some research on your target demographic [...]