You have a blog on your website, and you are generating interesting and informative articles your readers should absolutely love and flock to in droves. Unfortunately, based on your tracking numbers, that's just not the case. What could be wrong? Spice it up! People are considerably more likely to share your content when they read something they believe will either: make them look smart, give their friends a chuckle, or progress a cause in which they strongly believe. This is because consumers use social media to BE social. All of the interactive things they do when their friends are standing in front of them, they tend to do through Facebook or Twitter. How many times have you been standing with a group of friends and someone recounted an amusing story they'd heard? Hundreds. How many times have you personally advocated a cause that you felt passionate about? More times than you can count! Your content must meet the same criteria. You can't write boring [...]