When it comes to running a business, you deal with all sorts of different problems. It's inevitable. You are going to run into problems, even on a daily basis. What says a lot about you is how you handle them. What do you do when you are having a dispute with a customer? They are your main priority so it's all about how you handle the situation and turn it around to make them a happy customer. This week's marketing tip will focus on how to turn bad situations into making your customers satisfied. Have you ever had a conversation with a customer or even boss where the conversation is going in a completely different direction or you are being put down for what you're saying? It happens to everyone. So, what do you do next? Do you continue to make your point, bring it to an abrupt stop or you can salvage the entire situation and make it better. If you're in the wrong, apologize - Everyone has disagreements. However, if you KNOW you're in the wrong, apologize. [...]