You can only take yourself so far, the rest is up to the customers. Advertising and promoting your business can take you far, but the rest is up to word of mouth that your customers provide you. Therefore, you must treat your customers to A+ customer service! Doing so will keep your customers coming back and spreading the word to their friends. You’ll have a growing community with the help of word of mouth. So, this week’s marketing tip is featured of how you can make sure that word of mouth is positive.
Ask For Feedback: Keep a customer database to keep file of what your customers bought and how much they’ve spent in your store. It not only helps with returns, but helps keep track of how much they shop and what they’ve bought. When that customer comes back, ask them how their last store visit went and how they liked their product. Your customers will feel like they have valuable input.
Extended Family: Treat your VIP customers as an insider to your company. Let them know that you will be having sales and promotions during this weekend ahead of time, new products that you saw at market or when your Spring shipment will be arriving. If your customers spend a lot of time and money in your store, then they are your VIP customers. Therefore, you should treat them like that. Feeling like they are apart of your store’s extended family will make them feel good and want to spread the word so their friends can feel like that too.
Number One Customer Service: The key to generating good word of mouth is customer service. Even if you’re not working towards generating word of mouth, customer service is the key element in your store. Treat them with respect, be helpful and provide information on all the products in your store. Providing them with all of the above will be sure to generate a great word of mouth for your store and create effective relationship marketing.
Using these marketing strategies will help you build a solid community around your store. If you have a close knit store community, those customers will be wanting their friends to join in as well. Positive word of mouth is a great way to get your store’s name out there and start generating sales!
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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