In many ways, marketing is about WOW-ing your customer. You have to impress them enough to get them in the door, impress them once they've arrived and impress them again as they leave. Promotions work for the first and customer service for the second, but what about that last option? What can you do to ensure that your customer is impressed every time they leave your store? Under-Promise Marketing Tip What do I mean? Well, probably the most famous example of this I can think of comes from the original Star Trek television series. Whenever the ship was having a problem and Captain Kirk had to call down to engineering, he'd always hear Mr. Scott explain to him all the reasons that he couldn't have what he wanted in the time frame he wanted it. Invariably, Mr. Scott WOULD be able to perform the requested action and could do it in even less time than the captain required. Once this feat had been accomplished, Kirk would always say, "Mr. Scott, you're a [...]