Marketing Tip - Key Elements of a Business Plan Every business needs some sort of plan. You need guidelines to follow so it stays on track. So, what do you include in your business plan, what are the essentials? A good business plan has certain key components that includes your goals, details about your business and how you plan on reaching your customers. So, this marketing tip is all about going back to the basics. 1. Executive Summary - The executive summary provides a synopsis of the business plan and highlights key points within it. It communicates to a future investor the size and scope of the marketing opportunity, profitability and the company's positioning. Don't forget that it needs to be easy to ready and 2-4 pages long. It's basically a summary of your business, so you really need to grab attention in this part. They possibly may not read on to the specifics. 2. Company Analysis - This part of the business plan provides an overview of the [...]