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Small Business Saturday and the Christmas Carousel
November 2013 Vendor Spotlight • FGmarket Buzz • Suggest a Vendor Pet Gifts from Dog City & Co Small Business Saturday and the Christmas Carousel Black Friday is just around the corner, but most small businesses don’t try to compete with the big box stores for consumer attention that day. They instead promote Small Business Saturday. While that’s understandable, and certainly not a bad idea, I think there is room for some small business attention on the Friday after Thanksgiving as well.Open House - You don’t have to present your Black Friday event as competition for the big boys. Instead promote it as a quiet alternative. If you are a gift shop, Black Friday is the perfect opportunity for you to hold an annual “open house”. You open your doors, premiere your Christmas themed items and have snacks and other things out for customers to sample. Organize - Since it will be almost impossible to match the deals of the big box stores yourself, you [...]