Social media is an extremely important aspect in your business. There are so many social media platforms to choose from so you must find which ones work best for your business and how to actually use them successfully. Here are a few quotes from experts in the marketing field that may help you integrate social media into your marketing strategy.
Marc Pitman – But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.
Scott Bartell – One of the most important parts of having a successful social media campaign is drawing up and implementing a structured social media strategy.
Cynthia Boris – There is no one way to succeed, but we do know that there are two critical points — trust and emotion. Social media campaigns are an excellent way to show your customers that you’re human. Use it to highlight the faces that make your company great, the good works you do for the community and the factors that motivate you to keep on going.
What did you think of these quotes? How will you succeed with social media strategy in your store? Which platforms do your customers use most and how you can get new customers into your store by using it? These are questions that you must take the time, sit down and plan out what will work best for your store.