Are pet products recession-proof? In 2009 American households spent an estimated $45 billion on their pets, despite a tough economy. What is the driving factor behind this market? Could it be that roughly 6 out of 10 households have a pet? Or could it be the majority of pet owners view their pets as a member of the family? The desire to spoil a pet that provides unconditional love is a strong motivation when it comes to consumers parting with their money. Given all this, it appears pet products have the ability to weather a tough economic storm. Think about it: Even in these economic times people continue to spend money on their pets. A leading box-mart pet store boasted a six percent increase in sales, amid U.S. economic struggles. Such a large increase when the economy is in strife clearly shows that pet products may be recession-proof. What does that mean for you? Maybe now is the time to collar the pet product market. Where do you begin? The majority [...]