Every business knows that email marketing is one of the most important tools for getting consumers the info they need. Email marketing is like sending out a door-to-door salesperson to promote your product.
But just like a door-to-door sales pitch, email marketing can become annoying to consumers. They can be overwhelmed with too many emails, and wonder if you’re still in business if you send out too few.
Check out these tips on how to make your next email marketing campaign grab their attention.
Mobile Is The Way To Go
These days, there are more people who check their emails on smartphones and tablets than on a traditional desktop browser. So you have to make sure your emails are optimized for viewing on small screened devices. That means, don’t clutter the screen with non-essential info. Just the most important tidbits that you want customers to see first.
Subject Lines Matter
You want the people who receive your emails to be able to quickly glance at the subject line and know exactly what they’re opening. That means 1) don’t be ambiguous, and 2) get to the point. Another effective strategy is to use the same subject line for different email types. For example, using “10 Things To Know” every time you send out an email with info about your company lets customers know what the email is about. This makes them more inclined to open it, because they know exactly what they’re going to see in the email.
Adding links to your social media accounts in the footer or header of every email you send out is a great way to get users connected to you online. You can include buttons that link to various social media accounts, and you can even include a social sharing call to action button, so they can share the email contents to their followers!
Don’t Be A Spammer
There’s nothing people hate more than seeing hundreds of spam emails cluttering up their inboxes. So avoid being a spammer at all cost. In other words, limit the number of emails you send out to a maximum of one per day. Bi-weekly emails at the beginning and end of the week are effective strategies as well. And you can even choose to send a weekly recap at the end of every work week, if you feel that your customers will appreciate it more.
Design To Please
The way your email looks is sometimes more important than the actual info in the body of the email. A good design is guaranteed to catch the eye of a current or potential customer, so try to design your email to be visually appealing. If you don’t have your own graphic design department to create your own flashy header image, there are many helpful websites out there that can help!