Keeping consumers coming back again and again to your product can be a tough, and frustrating endeavor. Although we’d all like to think that if a customer likes one of your products, they’ll stick with you and never look for something different, that is certainly not the case.
In fact, according to a study by Nielsen (the guys that love to bug you with radio and TV surveys sent through the mail) only about 22 percent of consumers are loyal to a certain brand, meaning 78 percent feel no loyalty to a brand at all.
So, how do you keep consumers interested in your company, while at the same time building brand loyalty? Check out these useful strategies.
Do Your Research
Market research is one of the most valuable tools at your disposable. Think about it: if you have no idea what consumers are interested in, how are you going to satisfy their needs? You can do market research through lots of different mediums, including surveys, social media Q&A’s, test groups, online reviews, feedback requests, and more.
Produce Great Content
A no-brainer, I know, but make sure you’re writing ad and marketing content that effectively caters to your target audience. Don’t worry so much about slicing and dicing your content to pack it full of keywords, like some sort of SEO ninja. Focus more on telling stories and connecting with people through your content.
Show Off Your Reviews
Reviews are awesome (even if they’re bad reviews)! They give you a direct connection to your consumers likes, dislikes, complaints, praises, etc. Use the reviews you get to learn how to improve your product, and then show off your good reviews on your website or branding material to show other consumers that other people are liking what your company is doing.
Offer Discounts and Specials
There’s nothing I enjoy more than getting a sweet discount or deal from a company I love. One of the best ways to keep consumers loyal to your company is by offering them exclusive deals and promotions, through email marketing campaigns, or in your store after they make a purchase. You can even offer special deals for first-time consumers, such as a one-time 50 percent off coupon on their next purchase.
On an average day, I probably see more advertisements for products I don’t want than for ones I do. But here’s the thing: even if I don’t want something, 9 times out of 10 I am now more informed and possibly interested in whatever that advertisement is trying to sell to me. Advertising works, because it accomplishes one of its main goals: calling public attention to one’s product or service. Don’t be afraid to put yourself in front of as many eyes as possible, to increase exposure to your business.