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What’s In Store For The Future? It’s All In The Cards!!
Let's face it. No matter how cleverly-animated or musically-scored, an electronic greeting card just doesn't take the place of a paper one. A recipient of the traditional paper card knows someone took the trouble to go out and shop for, buy, sign, and mail their chosen card. With no offense intended toward the designers of e-cards, the experience of tearing into the envelope, opening the card, and reading the inscription sure beats waiting for a download any day. And it's because of this fact that the market for original greeting cards will always remain strong. Fortunately, there are scores of vendors out there who are ready to supply that market with cards that appeal to every taste and personality. A lot of us are old enough to remember the advertising slogan of a certain national chain, advising that when we 'care enough to send the very best...', well, you know the rest. Yet, today's consumers are looking for something more; something that makes a [...]