How To Get Word Of Mouth Exposure is a 5 part series that details how you can create a buzz-worthy business. As a small business, you are looking for all the exposure you can get to help bring in new customers and get them to return. We're not talking about print ads or airtime but something that has been around much longer and has an impressive track record when it comes to bringing in customers. Word of mouth advertising! So before you shell out for a commercial or lament because you don't have the budget for even a simple 30 second spot, take stock of your word of mouth approach. It may be the oldest form of advertising but it is guaranteed to get you new customers. Who Uses Word of Mouth Marketing Strategies? When I was living in Los Angeles, I briefly worked at an incredible theater called Arclight. At that time, there was only one Arclight theater and it was widely considered the best in a city of 3.8 million people. There were many reasons for this. [...]